Digital Marketing Specialist
Are you a digital power-house with a flair for creativity and a passion for marketing? Do you thrive in a fast-paced environment where your ideas can shine? If so, we have the perfect role for you!
ABOUT CANSTAR
Canstar is a leading financial comparison website and research agency, dedicated to helping consumers make informed financial decisions. We provide comprehensive ratings, reviews, and comparisons of various financial products, including banking, insurance, and investment options. Our mission is to simplify complex financial information, making it accessible and easy to understand for everyday Australians and New Zealanders. By doing so, we empower our users to find the best financial products that suit their needs and ultimately save money.
The Impact a Digital Marketing Specialist Role
As a Digital Marketing Specialist at Canstar, you will play a crucial role in amplifying our mission through the power of digital channels. Your expertise in managing our website and email platforms will ensure that our valuable content reaches a wider audience, enhancing user engagement and driving conversions. By executing compelling email campaigns, creating optimised landing pages, and maintaining brand consistency across digital content, you will help us deliver timely and relevant information to our users. Your contributions will directly support our goal of empowering consumers with the knowledge they need to make better financial decisions, thereby making a significant impact on their financial well-being.
KEY RESPONSIBILITIES
Email Marketing Maestro:
Collaborate with our Editorial team to execute a stellar email content plan. Think compelling articles, catchy intros, and eye-catching EDM designs!
Launch impactful email campaigns, working hand-in-hand with key stakeholders to drive revenue initiatives and grow monthly active users.
Partner with the Marketing Team Lead to grow our customer base.
Discover and implement new email newsletter opportunities.
Prepare insightful weekly reports on EDM metrics and customer engagement.
Brand and Customer Experience Champion:
Manage customer enquiries with finesse, maintaining the inbox and pro-forma templates.
Handle the approvals inbox and liaison between brand and commercial clients.
Prepare monthly complaints reports for our Compliance Manager.
Support the Group Manager, Corporate Affairs with managing complaints and brand reviews.
Own the visual branding and identify designs or elements that are inconsistent with the brand guidelines.
Digital Marketing Campaign Guru:
Develop campaign plans and assets, and collaborate with key stakeholders to execute projects and campaigns in line with the overall marketing and brand strategy.
Monitor performance across all digital channels and present reports as required.
Website Wizard:
Craft and optimise landing pages with killer copy and sleek designs.
Update website brand content as needed and tackle ad hoc requests
Collaborate closely with the UX/UI Team to produce web assets for onsite and app campaigns.
SKILLS & EXPERIENCE
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, brand management, and campaign execution.
Experience with or the ability to quickly learn marketing technology for email.
Knowledge of data privacy and consent rules.
Excellent written and verbal communication skills.
Some experience with Google Analytics.
Excellent attention to detail and accuracy.
Basic skills in Photoshop or other design programs, or a willingness to learn.
Experience with or understanding of WordPress or similar Content Management Systems.
WHAT WILL MAKE YOU STAND OUT
Creative flair and a keen eye for design.
Growth mindset and eagerness to learn.
Great time management and organisational skills.
Deadline-oriented and able to thrive under pressure.
Excellent communication skills and attention to detail.
HOW TO JOIN THE TEAM
If you’re ready to take your digital marketing career to the next level and be a part of a dynamic team that values creativity, innovation, and excellence, we’d love to hear from you! Please click apply now and ensure that your CV and cover letter has been uploaded to your profile.
Interested?
Please Apply through this SEEK link – https://www.seek.com.au/job/76537857
