Dr Mumbo couldn’t help but admit his interest was piqued when he received his daily edition of B&T with the headline “newsletter”.
Sadly for the more than 60 year old title this proved to be something of a misnomer. That is, unless you count sponsored content as ‘news’.
No massive news story is complete these days without lots of satirical memes/mock ads based on their predicament. And the resignation of NSW Premier Barry O’Farrell in what has now become known as Grangegate is no exception.
First, we have Nando’s Australia, big fans of the old topical Tweet:
Dr Mumbo was intrigued to see the new campaign from TAB giving one lucky punter the chance to own a five per cent share of one of Australia’s best racehorses, Boban.
But it wasn’t so much the campaign which caught his eye as the horse involved, with Boban being one-quarter owned by MediaCom CEO and racing fanatic Mark Pejic. Boban, as all soccer fans will know, is named after Croatian player Zvonimir, which would have been harder for the commentators to call.
While ‘Pej’ doesn’t front the campaign his friend and co-owner Matt Dominelli certainly gives some interesting insights into the owners’ syndicate.
When asked what they are like he says: “They’re maniacs, I’m the only sensible one in the group. A great mate of mine Mark Pejic he’s an owner and he and I would talk 30-40 times in the days leading up to the big race.”
Involved in the syndicate is the group The Token Croats.
Dominelli concludes: “They’re loose, and when our winner comes and gets involved with us they’re going to know they’re alive on that day.”
Dr Mumbo is concerned Game of Thrones fans may have had the most recent episode of the HBO series spoiled by a US PR company who issued an email promoting a Game of Thrones-themed stunt, with a subject heading spoiling the second episode of the series.
Dr Mumbo warns readers who are yet to watch the second episode of the series to not continue reading due to major spoilers.
We even put trailers below to ensure no one accidentally had the show ruined… So, you’ve been warned. Scroll at your own risk.
Dr Mumbo sees what message the good people of the NSW EPA are trying to get out with their new poster campaign, Hey Tosser.
However, the empty street, and hand perilously close to the crotch may leave some with the wrong impression as to what they are trying to stamp out.
And the other version could be even more sinisterly misconstrued: Read more »
It seems to be quite the social media week for young Kyle Sandilands. Yesterday he joined Twitter, and today, he launched a campaign with co-host Jackie ‘O’ Henderson to get their Facebook page back from their ex employers, 2DayFM.
It’s been well documented they weren’t able to take their Facebook audience with them when they defected from 2DayFm to rivals KiisFM, but despite taking most of their listeners they haven’t been able to grab their Facebook audience back, with only 55,000 fans on their own, compared to 160,000 on the old one.
Fifi posted a breakup video to her fans on Facebook to say goodbye.
So, in true tongue in cheek style, Kyle and Jackie O did an imitation video.
Dr Mumbo is slightly confused, as to who won the Festival of Media’s global network on the year in Rome last night.
Look on the FOM website, and you see MediaCom clearly listed as the winner, but with a picture of a jubilant Starcom, with Aussie boss John Sintras front and centre, as the lead image.
Dr Mumbo also noted Starcom tweeting about their success this afternoon.
The day has finally come, Kyle Sandilands has unleashed his inner twit and signed up for the micro blogging site.
And in typically modest fashion the former Australia’s Got Talent judge and host of Kiis106 Sydney’s breakfast show has gone for the low-key handle of @kingkyle. And why not.
So far he’s only posted one tweet, but it conforms to all the best conventions of the Twitter novice, including a slightly blurry selfie, and ironic use of hashtags:
It was an emotional event, one which the loyal bunch of Ten viewers have been building up to for weeks. Dr Mumbo is of course referring to the end of Secrets and Lies. Oh, and Charlie Pickering left The Project too.
And after five years hosting Ten’s current affairs show who can blame Pickering for being a tad self-indulgent and thanking literally everybody he has worked with on the show, from co-host Carrie Bickmore to the bloke who sweeps his parking space. While Bickmore was emotional, Dr Mumbo presumes whoever supplies Ten with hair gel will also be feeling the pinch of his departure.
However, his seven-minute soliloquy was obviously quite unscheduled, with the cast and crew looking on nervously as the show spiralled well over time. The TV Tonight blog noted: “While the crew were getting nervous about running overtime, a relaxed Pickering was having none of it. He had the floor and thanked a long line of people in the network, crew, family, cast and audience.”
Of course the unintended victims are viewers who recorded the final episode of Secrets and Lies on an hour after The Project finished, which after six-weeks came to a (Dr Mumbo presumes) thrilling conclusion. The problem being that anyone who did record it to watch later will not have the last few minutes of the show, when the killer was finally revealed.
Dr Mumbo has seen a lot in his life – but very little as bizarre as this video which appeared on the McDonald’s YouTube account yesterday.
Yesterday Mumbrella revealed how Kellogg’s Crunchy Nut Cornflakes had created a pastiche of a late night sex phone line to titilate and tantalise its consumers. Naturally Dr Mumbo couldn’t resist calling this phoneline to find out what the hell it is all about.
During the day the website runs as a teaser telling people they’re too early, but at 8.30pm it transforms promoting visitors to call or text the phone line to “talk one-on-one with one of our tasty models”.
What Dr Mumbo heard when he called the line certainly gave him plenty of food for thought:
Love it or hate it, Cummins & Partners (nee CumminsRoss) has created something of a cultural phenomenon with its ‘Bought a Jeep’ campaign.
So much so even John Singleton AM tweeted:
Or did he? Read more »
If you live in NSW and drink at pubs you’ll probably have noticed the ‘RBT Means you Need a Plan B’ campaign. The ads feature a number of ways you can get home after a night on the tiles, without resorting to drink-driving.
Someone has done a reworking of the TVC, showing the reality of the situation. The answer’s simple, just take the police car.
Snickers has ruffled a few feathers with its ‘you’re not you when you’re hungry’ campaign ‘candid-camera’ style experiment which saw actors posing as construction workers heckling women passing by a building site in central Melbourne.
The twist? Instead of the usual stereotypical comments, they shouted out empowering compliments including: “You want to hear a dirty word? Gender bias”.
But, far from causing global peace it’s stirred something of a hornet’s nest. Are Snickers saying the tradies are acting nice because they’re no longer hungry, or because they are hungry and it’s out of character for them?
Cadbury’s Boost Nuts has stepped in to make sure no women misunderstand where that particular confectionary sits on the misogyny ladder. chosen to align itself firmly against sexism with this tactical ad the brand shared on it’s Facebook page…
It’s not just Fitzy and Wippa getting in early with April Fools. However, one Canadian woman’s plea for validation from Australians that ‘Drop Bears’ are not real led to some creative types riffing public safety videos for the animal.
The post which generated more than 500 comments, and counting was simple enough: “I have a friend who recently went to Australia and now she’s convinced that these things called drop bears exist. Now I’ve done some research and that’s bullshit. But she still won’t believe me. She told me to go talk to some Australians about it then to come back to her. So here I am. So are drop bears real?”
MaryLongbottom “I remember that old television commercial.”
abexandagoodliedown: “My God, I haven’t thought about that one in years! Was that Fat Cat? He was walking along with a couple of kids and they were holding hands and they stopped at the edge of a crossing and looked up. Then something fell towards the screen with a screech! Scared the hell out of me! Read more »
Dr Mumbo thanks the many and varied corners of the News Corp empire who kindly followed up yesterday’s “reply all” email by forwarding him the numerous alternative threads which have been circulating.
The emails, which went out to 1,000 plus News employees, are a glorious collection of turtle related memes (a joke Dr Mumbo still doesn’t fully appreciate he believes but stems from a crack about needing a waterbottle for a turtle), happy birthday wishes, News Corp in-jokes and irate colleagues pleading with people to “please stop spamming” large parts of the company.
For the amusement of the industry, Dr Mumbo presents the highlights of the News Corp Turtle emails:
You got to love Ninja Turtles and The Daily Telegraph’s Amy Stevenson certainly does: Read more »
Dr Mumbo has previously noted some inappropriate ads in the wake of the MH370 airlines disaster.
However, this ad from British Airways would seem to be unfortunate and inappropriate in many other ways.
Has Nissan snuck in with one of the best tactical ads ever executed centred around the media story of the year so far?
Today’s Daily Telegraph had an interesting front page focusing on the return of Lachlan Murdoch to News and the “historic succession plan” where dad Rupert and brother James would share the helm of the multi-billion dollar publicly listed “family company”.
Dr Mumbo assumes the male Murdoch statesmen are now all considering the purchase of a “family proof” Nissan X-Trail.