‘He didn’t make it. I think he moved to DDB’

VB’s Raise A Glass campaign around Anzac Day has been raising eyebrows since its creation by Droga5 in 2009.

Now Dan Ilic’s and the team at A Rational Fear have their own take on it.

And lest you forget, here’s one of the real Raise A Glass ads…

Poor old Steve.

Meanwhile, A rational Fear have  a live show in Sydney on Monday with Greg Fleet and Bob Carr. Tickets via this link.

Don’t give up on Gruen

Fear not, Gruen fans. Dr Mumbo understands that despite speculation today that Russell Howcroft’s involvement in Ten’s Recipe To Riches could spell an end to his involvement in Gruen Planet, there’s little danger of that.

Similarly, despite the success of his Redesign My Brain documentary – and yesterday’s commissioning of a second series – Leo Burnett boss Todd Sampson will also go around again.

As for host Wil Anderson’s desire to concentrate on standup comedy, which leads to a “grim” outlook for Gruen according to today’s Tele, that’s not going to stand in the way of him hosting the show again, Dr Mumbo understands. Read more »

AFR’s accidental freebies

A potentially expensive production mistake hasn’t helped the Australian Financial Review this morning.

There’s no bar code on the Anzac bumper edition which covers the next four days. Read more »

Home and away

Dr Mumbo did enjoy reading Greg Jericho’s insights into Australian consumer psychology which The Guardian published yesterday.

It was promoted from The Guardian’s Australian home page with the reasonable question “Australia has it pretty damn good – so why aren’t we cheering?”

grogonomics aussi

 

And promoting the same article on The Guardian’s British version of the home page? A somewhat different tack – “Whingeing Aussies”. Read more »

What do you call a newsletter without any news…

Dr Mumbo couldn’t help but admit his interest was piqued when he received his daily edition of B&T with the headline “newsletter”.

Sadly for the more than 60 year old title this proved to be something of a misnomer. That is, unless you count sponsored content as ‘news’.

newsletter Read more »

Barry O’Farrell – the memes

No massive news story is complete these days without lots of satirical memes/mock ads based on their predicament. And the resignation of NSW Premier Barry O’Farrell in what has now become known as Grangegate is no exception.

First, we have Nando’s Australia, big fans of the old topical Tweet:

Nando's barry o'farell memes Read more »

‘Get loose’ with Pej and the Token Croats

Dr Mumbo was intrigued to see the new campaign from TAB giving one lucky punter the chance to own a five per cent share of one of Australia’s best racehorses, Boban.

But it wasn’t so much the campaign which caught his eye as the horse involved, with Boban being one-quarter owned by MediaCom CEO and racing fanatic Mark Pejic. Boban, as all soccer fans will know, is named after Croatian player Zvonimir, which would have been harder for the commentators to call.

While ‘Pej’ doesn’t front the campaign his friend and co-owner Matt Dominelli certainly gives some interesting insights into the owners’ syndicate.

When asked what they are like he says: “They’re maniacs, I’m the only sensible one in the group. A great mate of mine Mark Pejic he’s an owner and he and I would talk 30-40 times in the days leading up to the big race.”

Involved in the syndicate is the group The Token Croats.

Dominelli concludes: “They’re loose, and when our winner comes and gets involved with us they’re going to know they’re alive on that day.”

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US PR company spoils second episode of Game of Thrones *SPOILER ALERT*

game-of-thronesDr Mumbo is concerned Game of Thrones fans may have had the most recent episode of the HBO series spoiled by a US PR company who  issued an email promoting a Game of Thrones-themed stunt, with a subject heading spoiling the second episode of the series.

Dr Mumbo warns readers who are yet to watch the second episode of the series to not continue reading due to major spoilers.

We even put trailers below to ensure no one accidentally had the show ruined… So, you’ve been warned. Scroll at your own risk.

Read more »

Hey tosser

Dr Mumbo sees what message the good people of the NSW EPA are trying to get out with their new poster campaign, Hey Tosser.

Litter

However, the empty street, and hand perilously close to the crotch may leave some with the wrong impression as to what they are trying to stamp out.

And the other version could be even more sinisterly misconstrued: Read more »

Facebook wars: Kyle and Jackie O reopen hostilities

It seems to be quite the social media week for young Kyle Sandilands. Yesterday he joined Twitter, and today, he launched a campaign with co-host Jackie ‘O’ Henderson to get their Facebook page back from their ex employers, 2DayFM.

It’s been well documented they weren’t able to take their Facebook audience with them when they defected from 2DayFm to rivals KiisFM, but despite taking most of their listeners they haven’t been able to grab their Facebook audience back, with only 55,000 fans on their own, compared to 160,000 on the old one.

Now the odds are more stacked against them, as  the Fifi and Jules page transfers to the 2DayFM page , giving them another 369,000 fans, a serious shot in the arm.

Fifi posted a breakup video to her fans on Facebook to say goodbye.

So, in true tongue in cheek style, Kyle and Jackie O did an imitation video.

Read more »

Festival of Media becomes Festival of Mystery

Dr Mumbo is slightly confused, as to who won the Festival of Media’s global network on the year in Rome last night.

Look on the FOM website, and you see MediaCom clearly listed as the winner, but with a picture of a jubilant Starcom, with Aussie boss John Sintras front and centre, as the lead image.

Dr Mumbo also noted Starcom tweeting about their success this afternoon.

Screen-shot-2014-04-09-at-12.46.02-PM

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King Kyle has everyone a Twitter

The day has finally come, Kyle Sandilands has unleashed his inner twit and signed up for the micro blogging site.

And in typically modest fashion the former Australia’s Got Talent judge and host of Kiis106 Sydney’s breakfast show has gone for the low-key handle of @kingkyle. And why not.

So far he’s only posted one tweet, but it conforms to all the best conventions of the Twitter novice, including a slightly blurry selfie, and ironic use of hashtags:

Kyle Sandilands on Twitter

Read more »

Charlie’s goodbye ruins Secrets and Lies

It was an emotional event, one which the loyal bunch of Ten viewers have been building up to for weeks. Dr Mumbo is of course referring to the end of Secrets and Lies. Oh, and Charlie Pickering left The Project too.

And after five years hosting Ten’s current affairs show who can blame Pickering for being a tad self-indulgent and thanking literally everybody he has worked with on the show, from co-host Carrie Bickmore to the bloke who sweeps his parking space. While Bickmore was emotional, Dr Mumbo presumes whoever supplies Ten with hair gel will also be feeling the pinch of his departure.

However, his seven-minute soliloquy was obviously quite unscheduled, with the cast and crew looking on nervously as the show spiralled well over time. The TV Tonight blog noted: “While the crew were getting nervous about running overtime, a relaxed Pickering was having none of it. He had the floor and thanked a long line of people in the network, crew, family, cast and audience.”

Of course the unintended victims are viewers who recorded the final episode of Secrets and Lies on an hour after The Project finished, which after six-weeks came to a (Dr Mumbo presumes) thrilling conclusion. The problem being that anyone who did record it to watch later will not have the last few minutes of the show, when the killer was finally revealed.

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Maccas and the talking golf ball

Dr Mumbo has seen a lot in his life – but very little as bizarre as this video which  appeared on the McDonald’s YouTube account yesterday.

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Inside the Crunchy Nut chatline

Screen Shot 2014-04-02 at 11.33.18 PMYesterday Mumbrella revealed how Kellogg’s Crunchy Nut Cornflakes had created a pastiche of a late night sex phone line to titilate and tantalise its consumers. Naturally Dr Mumbo couldn’t resist calling this phoneline to find out what the hell it is all about.

During the day the website runs as a teaser telling people they’re too early, but at 8.30pm it transforms promoting visitors to call or text the phone line to “talk one-on-one with one of our tasty models”.

What Dr Mumbo heard when he called the line certainly gave him plenty of food for thought:

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But has Singo ‘bought a Jeep’?

Love it or hate it, Cummins & Partners (nee CumminsRoss) has created something of a cultural phenomenon with its ‘Bought a Jeep’ campaign.

So much so even John Singleton AM tweeted:

Screen Shot 2014-04-02 at 10.24.50 am

 

Or did he?  Read more »

RBT? Just take the police car

If you live in NSW and drink at pubs you’ll probably have noticed the ‘RBT Means you Need a Plan B’ campaign. The ads feature a number of ways you can get home after a night on the tiles, without resorting to drink-driving.

Someone has done a reworking of the TVC, showing the reality of the situation.  The answer’s simple, just take the police car.

Read more »

Chocolate fights over women

Snickers has ruffled a few feathers with its ‘you’re not you when you’re hungry’ campaign ‘candid-camera’ style experiment which saw actors posing as construction workers heckling women passing by a building site in central Melbourne.

The twist?  Instead of the usual stereotypical comments, they shouted out empowering compliments including: “You want to hear a dirty word? Gender bias”.

But, far from causing global peace it’s stirred something of a hornet’s nest. Are Snickers saying the tradies are acting nice because they’re no longer hungry, or because they are hungry and it’s out of character for them?

Cadbury’s Boost Nuts has stepped in to make sure no women misunderstand where that particular confectionary sits on the misogyny ladder. chosen to align itself firmly against sexism with this tactical ad the brand shared on it’s Facebook page…

Screen Shot 2014-03-31 at 12.10.51 PM Read more »

 
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