How much is the GST on my paper?

On the campaign trail yesterday Queensland Labor Party leader Annastacia Palaszczuk made a massive gaffe by not knowing that the GST tax across the country is 10 per cent. 

Fortunately Brisbane’s The Courier Mail was on hand this morning to remind her on its front page when she picked it up this morning.

Courier Mail Read more »

The Australia Channel – truly international?

The new Australia Channel is ramping up its marketing efforts with its new Twitter account proudly heralding it as “Australia’s first truly international television platform, available to every nation across the world”.

Australia Channel Read more »

Celeb crocodile spotting

Dr Mumbo’s not sure who to feel more sorry for come 6.30pm on Sunday when I’m a celebrity Get Me Out of Here finally hits our screens – the ‘celebrity’ contestants, or the unsuspecting crocs they’re being dropped into the habitat of.

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Brokescrap Mountain

Advertising a scrap yard probably isn’t the most creative job but St George Metal Recovery is giving it a good old crack.

Here’s its latest billboard on the Princes Highway in St Peters, Sydney.

St George Metal Recovery billboard Read more »

Greece is the word

From Sky News. Why have one news crawler telling you who won the Greek election when you can have three?

sky news Greek election


You may remember last year The Guardian Australia and NT News were treading on each others toes when it came to who owned human skin spider stories… 

Now the Twitter accounts of the respective publications are at it again… this time its about ONLINE SHOUTING and who does the best middle class think pieces.

Tweets Read more »

As Australian as the New York Times

What’s the most Australian way possible to celebrate Australia Day?

How about subscribing to the New York Times?

nyt facebook australia day

Source: Facebook ad

Diamond rings and dodgy ads

Nova Sydney’s breakfast team of Fitzy & Wippa have made an ad to help The Bachelor’s Sam Frost sell her engagement ring.

And while Blake Garvey is a little more animated than usual, it’s fair to say Australia’s creative agencies don’t need to feel too threatened by the duo’s ad-making talents.

Paul Henry, space cadet

It sometimes felt like Dr Mumbo was Paul Henry’s only fan during his shortlived spell as host of Ten’s Breakfast. So he’s glad to see the iconoclastic Kiwi get a joint TV and radio breakfast show on New Zealand’s TV3 and RadioLive.

However, the ad campaign to promote the show does scare Dr Mumbo a little.

The idea of waking up to find Paul Henry standing beside your bed, wearing a spacesuit, makes for a good scene in a low budget kiwi horror movie. Particularly in conjunction with Henry’s maniacal laugh.

Does she or doesn’t she?

It seems can’t make its mind up on Chrissie Swan’s alleged ‘sex addiction’.

chrissie swan Read more »

The Sun: ‘We’ve had a mammary lapse’

clarifications and corrections the sunIt seems reports of the demise of The Sun newspaper’s infamous topless Page 3 girls were premature.

The News Corp owned British tabloid has tweeted pictures of Thursday’s page 3 which features a column heading ‘Clarifications and Corrections’, with a picture that it’s fair to say is not safe for work viewing.

The correction reads: “Further to recent reports in all other media outlets, we would like to clarify that this is Page 3 and this is a picture of Nicole, 22, from Bournemouth.

“We would like to apologise on behalf of the print and broadcast journalists who have spent the last two days talking and writing about us.”

the sun mammary lapse Read more »

Bauer’s distribution problem

It seems Bauer Media had something of a distribution glitch today – at least with its emails to Dr Mumbo.

This afternoon Dr Mumbo has received ‘The Bauer Insider’ newsletter 1,937 times (at least that’s the number he tallied before he lost count).

In case you wondered what that many emails looks like in Gmail, here is an abridged version.

bauer newsletter fail Read more »

‘Celebrity’ teasers continue

Network Ten is determined to make Australia care about which ‘celebrities’ they are sending into the African jungle.

However Dr Mumbo can’t help but think their latest ‘clue’ as to who it might be doesn’t narrow it down much.

Last night they revealed one of the people in the lineup is an Aussie TV star who “was in one of Australia’s most successful musical acts”.

It seems any soapie star worth their salt has at some point had a dabble in the pop world. Anyone remember Kylie and Jason?

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McFrank: ‘like Frank PR but with a distinctly Scottish accent’

mcfrank PRWhen you’re opening a new office in another country it’s important to make an effort to blend in with the locals. But the new Glasgow office of Frank PR might have gone a little too far in its efforts.

The agency, which is owned by Australian based Enero Group and already has offices in Australia, the UK and the USA, opened the Glasgow office but wanted to add a touch more of Scotland to its branding resulting in the new name – McFrank.

Dr Mumbo wonders if some of the locals might accidentally stumble into the offices looking for a burger and fries, or whether all the staff will be forced to wear kilts to work and take bagpipe lessons on their lunch breaks.

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City of Sydney – emptying just one bin per hour… and proud of it

The punters in Sydney CBD have had plenty of opportunities to see a piece of  ambient advertising boasting about what a great job City Of Sydney did keeping the streets tidy on New Year’s Eve. The poster, still on the side of garbage trucks, boasts: “1,300 bins emptied by 60 trucks in 24 hours”.

Dr Mumbo was quite impressed… until he did the maths.

bins sydney new year's eve Read more »

Maccas’ not-so-special sauce

maccas sauceDr Mumbo congratulates McDonald’s Australia on its belated arrival on Twitter today. Read more »

Dust off your telex machine. Ansett flies again

Like many, Dr Mumbo has found himself despairing slightly as a variety of Facebook friends fall for the Facebook spam pretending to be from Qantas offering free flights in exchange for polluting their timelines with shares and likes.

Now there’s a better version. Remember Ansett?

ansett screenshot Read more »

Who does Russel Howcroft want to see eat bugs?

Ten has done a pretty good job of whipping up some speculation around which ‘celebrities’ will be put into the African jungle for new show I’m a Celebrity Get me Out of Here.

So they decided to ask some of their top talent, in what appears to be a corridor, who they’d like to see in there.

Former adman and Ten general manager Russel Howcroft was among the stars asked who he’d like to see undergo the humiliating and arduous trials. His answer – rival Gruen regular Todd Sampson, quipping “I’d like to see him eat bugs and have things crawl all over him”.

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