On Her Majesty’s Salary Sacrifice

Dr Mumbo has been left shaken, and slightly stirred, by the appointment of James Bond to the role of director of external affairs and investment for the Association of Superannuation Funds of Australia.

Having grown up with the name, Mr Bond is presumably thoroughly sick of the jokes. But that’s not going to stop Dr Mumbo from making them anyway.

Here’s the press release of the announcement in full (with some helpful additional amendments in bold, courtesy of Dr Mumbo): Read more »

‘Princes of media’ honour Anne Parsons

Dr Mumbo was pleased to see the annual Melbourne Media Hall of Fame pay tribute to one of the highest achieving females in the media agency landscape, Anne Parsons.

In her acceptance speech the former Mediacom boss pulls no punches, roasting many of the industry’s biggest names and notes her own discomfort with being put up alongside the “princes of media” taking aim at the likes of “Harold Mitchell OBE, QBE, MC, MI5, FBI etc.”

In a honest and frank speech, Parsons talks her long career and “how she got away with it”, describing the shifts in media – noting how some media agencies in the 80s were closer to the “Playboy Mansion” than anything else – and vividly describing her first media owner paid lunch with then New Idea sales rep (now Pac Mags boss) Peter Zavec. Read more »

‘A few happy African kids and some Coca-Cola and we’ve got something special there’

Everyone worth their salt in the ad industry knows award success lives and dies not on the quality of the campaign, but on the emotional ride the case study video takes you on.

So in a bid to improve Australia’s haul at Cannes Lions next year (and to spruik its Creative Fuel conference) ADMA has created this unique insight into the making of “The Award Show Case Study Song of the Year”.

“Forget endlessly browsing music libraries and scouring iTunes accounts, the Case Study Song of the Year is the ultimate soundtrack of success. And we’re giving it away to every agency and marketer in Australia,” says ADMA CEO Jodie Sangster.

If nothing else it’s worth watching the five minute making of video just to see Steve Back practicing his Mongolian throat singing.


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Much like Mark, no he is not that Ray Martin

Last week Dr Mumbo told you about Mark Scott – not the ABC honcho – but the systems and network engineer based in Melksham in the UK who was copying flak online from people on Twitter because he has the handle @markscott. 

When the cycle of online #qanda abuse continues but this time it’s Ray Martin – no… not that Ray Martin TV journalist, broadcaster etc. – who is coping the abuse.

Ray who is a retired army officer from North Queensland has tweeted to explain that no, sadly, he won’t be doing the independent review on political talk show Q&A. 

However, it appears there is another show on Network Ten he would very much like to review:  Read more »

Use your Amex at Mcodnalds

Dr Mumbo can’t wait to get his next Gib Cam for free at Mcodnalds courtesy of this American Express Facebook offer:

mcodnalds amex ad

Judging the Fairfax subbing

Sydney Morning Herald editor Darren Goodsir may have found an unlikely target as he looks to take subbing back in house, in the form of the judge who has just ordered Fairfax to pay $200,000 in defamation damages to Treasurer Joe Hockey. 

In the 127 page judgement Judge White quotes a number of passages from the news stories in various Fairfax papers, and even finds time to point out a spelling error in an article by chief political correspondent Mark Kenny which made it into the papers:

“Trust that he is acting purely in the national interest; that the harsh medicine proscribed (sic) for pensioners and families is the correct formula for the economy; that the big end of town will match their sacrifice.” Read more »

Pomeranz v The Feed

SBS The Feed douche of the weekPublic broadcasting darling Margaret Pomeranz has come under fire from an unexpected quarter this week… with SBS2’s The Feed taking aim at her.

Pomeranz has been named “Douche of the Week” for her role in the ‘Save our SBS’ group which campaigned against a move to increase SBS’s ad time, a move SBS says was designed to fill a $28.4m budget hole.

The move that was shot down in Senate this week and Dr Mumbo can confirm some SBS staff appear to be more than a little angry….

Pomeranz section start 2.00 minutes into video

Mark Scott under siege, no not that Mark

ABC head honcho Mark Scott has spent much of the week under siege and he is not the only one copping flak…

Dr Mumbo notes that the Q&A firestorm has now gone global with online critics of the public broadcaster taking out their anger on one Mark Scott, systems and network engineer based in Melksham in the UK (some 10,600 miles from ABC HQ in Ultimo).

The British Mark Scott has the Twitter handle @markscott and yesterday tweetedScreen Shot 2015-06-26 at 11.01.50 am

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Punting on the dole with Sportsbet

It must be a worrying time if you work at one of Sizzler’s restaurants, with owner Collins Foods signalling today that it won’t be investing any more in the chain.

So what could be more tasteful than Sportsbet rushing to open a book – and issue a press release to promote the PR stunt – on when everyone will be out of a job.

You stay classy, Sportsbet.

sportsbet sizzler

A minister named Sue

Dr Mumbo wonders if the person doing captions on last night’s ABC News is a fan of Johnny Cash’s song A Boy Named Sue.

Regardless, the fact that immigration minister Peter Dutton owns a cafe was certainly new… Dutton

Hat tip: Lemo @morsuga9 

Buyback blowback

Dr Mumbo did enjoy the Alex cartoon in today’s Australian Financial Review.

Alex cartoon buybacks AFR

The cynical merchant banker has something of a low opinion of organisations that indulge in share buybacks. Read more »

News Corp rushes to champion free media

Yesterday former PM Julia Gillard claimed that the likes of News Corp is too keen to put the boot into its media enemies at the expense of press freedom.

“In Australia’s media culture though it is much more likely the other media outlets would see a competitor being given a beating and want to land their own blows, siding with the government rather than defending an example of the free press at work.”

Today, News Corp has proved her completely wrong, racing to champion the ABC’s right to make editorial decisions about who should ask questions on Q&A over PM Tony Abbott’s view that journalists should be taking sides.

You can see it in News Corp’s nuanced coverage from its papers around the country.

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Welcome to Cannes, where the weather is bright and friendly, and the judges are many beautiful

It is of course the most frabjous of all weeks where lucky workers within the communications industry get to read “What I did on my holidays” school essays from the lucky 1% who are currently in Cannes.

And this year, those who have been shivering through the Australian winter solstice have an additional treat. Whybin\TBWA’s digital bigwig Russ Tucker has filed his diary column for Campaign Brief in French. You can read it here.

But as an additional service, Dr Mumbo has taken the liberty of running it through Google Translate: Read more »

The media sleepout race

Screen Shot 2015-06-18 at 12.22.07 pmThe annual CEO sleepout – a major fundraiser for St Vincent de Paul – is tonight and Dr Mumbo is pleased to report that a number of bigwigs in the media and marketing world will be sleeping out.

Now, while it is a charity event, when you gather this many CEOs together it’s hard for them not to compete (just a little) for the most amount raised.

Dr Mumbo congratulates Nicholas Gray The Australian CEO, who as of 12pm today, has raised $126,000 of a $130,000 target and was running third nationally among the CEOs sleeping out.  Read more »

Fake Twitter glass houses

Screen Shot 2015-06-15 at 10.55.16 amThe Daily Telegraph loves Photoshop and today’s page six certainly delivers, with Sydney Lord Mayor Clover Moore being depicted as the Twitter bird.

Moore and the Tele have a long history of animosity but what could the Lord Mayor have done to deserve such an unflattering depiction?

As the story explains, the high profile politician has tens of thousands of apparently fake Twitter followers. It suggests that buying fake followers is a trait of those on Twitter who “want to show they are well liked and it encourages even more people to follow them.”Clover

A quick search of fake follower analysis tool Twitter Audit indeed suggests Moore has 23,965 fake followers. Which is a lot. But it’s not as many as a certain high profile tabloid website which has 31,545…  Read more »

Crazies – don’t DM me

Twitter has announced it will drop the 140 character limit on its Direct Messages and allow people to use up to 10,000 characters. While many rejoiced the news hasn’t gone down well with everyone.

For example ABC managing director Mark Scott – who obviously gets his fair share of crazy correspondence – who tweeted this morning on the matter: Screen Shot 2015-06-12 at 10.01.18 am

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Marketing grads: how to get a media agency’s attention

Dr Mumbo knows how hard it can be when you’re a university graduate looking for that right place to land that first job.

So full points to the university student who on the back of last week’s M Grad project at Mumbrella360 decided to pull a little stunt and get the attention of the senior leadership at GroupM:

Screen Shot 2015-06-10 at 11.04.32 amHe can also report the graduate is looking at pretty good odds to find themselves in GroupM’s incubator graduate scheme the M Grad program… Read more »

When marketing football it’s probably best to avoid the phrase ‘Money can’t buy’ right now

brisbane airport football money can't buy

The phrase “money can’t buy” and football should probably be kept well apart given the ongoing corruption and bribery scandal engulfing the game’s governing body FIFA.

Unfortunately no-one pointed this out to Brisbane Airport, which is offering “money can’t buy” football experience to plug its sponsorship of Liverpool FC v A-League side Brisbane Roar in July.

Screen Shot 2015-06-09 at 10.58.07 am

Still, full marks to them for attempting to recreate Nike’s legendary World Cup 1998 featuring the Brazil team, with a schoolgirl and Robbie Fowler: Read more »

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