Mumbrella’s Ad of the Month shortlist revealed

The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed.

The shortlist for June’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The deadline for voting is Thursday 19 July.

Campaigns are eligible whichever screen format they first ran on including TV, cinema and the web.

The shortlist for June’s Ad of the Month:

1. NRL – Wo-manifesto – MJW

2. Woolworths – Droga5

3. Tourism Tasmania – Save a mainlander – Red Jelly

4. Commbank – James Magnussen Can – M&C Saatchi

5. Tourism Australia – There’s Nothing Like Australia – DDB Group Sydney

6. Foxtel – Clemenger BBDO Sydney

7. Cadbury’s Boost – Meow Book – Droga5/Infinity Squared

Shortlist for June’s Ad of the Month:

Dubsat logo Mumbrella


  1. Cat hater
    16 Jul 12
    11:41 am

  2. Hard pressed for choice but the cat vid for boost did it in the end.

  3. Darren Y
    16 Jul 12
    11:50 am

  4. NRL Women in League.

    This is may be well shot and have the correct intentions but this is rather condescending to women.

    It basically reduces women to a support role in league and delivers a message of “ok, girls make the tea, do the admin, take the kids to practice and leave the rest to us men”. The last shot should be a man patting a women on the head and saying “well done girl now go do the washing”

    Women love league as well so we should talk to them as equals.

    This is a rather good example of sexual stereotyping in advertising so it has achieved something.


  5. Kristy Grant
    16 Jul 12
    1:12 pm

  6. Foxtel Ad – love how is flows. Gets me excited about watching the Australian team compete.

  7. Peter Petrovski
    16 Jul 12
    5:05 pm

  8. The Foxtel ad is a standout. It’s received a lot of comments and attention by regular non-media people I know. Very well executed.

  9. Shabbadu
    16 Jul 12
    6:31 pm

  10. Peter raises a good point. Are we supposed to be voting for execution/craft or concept/idea? In other words, is this a beauty contest?

  11. Ivan
    17 Jul 12
    2:04 pm

  12. Foxtel for me, Best produced idea here.