Tourism NT calls creative and digital review
Tourism Northern Territory is calling for a review of its creative and digital agencies.
The scope of the review will cover Tourism NT’s key target markets of Victoria, New South Wales and Queensland.
http://youtu.be/jtUfT98weak
Agencies have between 19 January and 16 February to apply.
Among the tourism body’s more recent work was the $1.4m broadcast, digital, print and social media campaign to promote The Red Centre by The Department of Doing. Visual Jazz handles Tourism NT’s digital work.
Tourism NT last held a creative review in August 2010, when it parted ways with Frost. The client’s relationship with media planning and buying agency MPG is unlikely to be affected by the review.
I don’t understand holding agency reviews after just over a year with the current agency? This can easily slide into the debate of… should agencies ask to recoup costs to pitch on business.
BTW – I’ve like the NT activity of late.
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