Ford’s EcoBoost laughs in the face of skeptics
Ford has released a new ad for the EcoBoost engine, which features skeptics laughing at what turns out to be forward thinking.
Produced by JWT Melbourne, the “believers” campaign is a series of 15-second spots is set in 1483, 1877, and 1947.
Each idea, a helicopter, recorded music, and a mobile telephone are laughed at, with the skeptics asking “What’s next, engines that combine powerful performance with better fuel economy?”
Their creative line for the engines is “Believe it.”
I thought it was an ad for the NBN until the car showed up
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…this is pretty poor. and the Ford work coming out of JWT of late has been pretty good. feels like a giant step backwards
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