Adam Ferrier enlists raft of big names for his first behavioural psychology book
Adam Ferrier has penned a book deal with Oxford University Press which will see him release a new book with a raft of internationally renowned contributors entitled The Advertising Effect : How to Change Behaviour.
The book is co-authored by broadcaster Jennifer Fleming will provide “insights into the machinations of the advertising industry” according to Ferrier, who was a co-founder of Naked Communications in Australia, and is now partner and chief strategy officer of full-service agency CumminsRoss.
According to the pitch the book “is pitched both at the advertising community and those interested in how advertising influences behaviour” and will give tips on how commonly-used advertising techniques can be applied to real-world scenarios.
Ferrier, a trained consumer psychologist and regular media commentator and Gruen panelist, has enlisted a raft of well-known practitioners including Rory Sutherland, Alain de Botton, Andrew Denton, Faris Yacob, David Nobay and John Mescall to provide their insights, with a release date of May 28.
He said: “I believe we have entered a golden age of advertising where people are increasingly interested in how advertising works, and how they can apply its methods to their own needs and business problems. ‘The Advertising Effect’ uncovers psychology and advertising techniques that people may find interesting or useful to know.”
I’d be interested to know how to market myself?
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How can we get our hands on a copy? I’m studying a Master of Marketing with a major in behavioural and consumer psychology and would love to have a read.
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Barbie they say doing a deal with Oxford University Press is like marrying a Duchess – the honour is greater than the pleasure. But how cool it must be to be able to demonstrate how to influence the irrational rest of us to unthinkingly immerse ourselves in buying products in unconstrained and rapacious markets. It is indeed a golden age.
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