Tim ‘Rosso’ Ross and Scott Dooley take a break for Kit Kat
Kit Kat has recruited comedians Tim ‘Rosso’ Ross and Scoot Dooley for an online campaign celebrating the different types of breaks people take as an extension to the brand’s ‘celebrate the breakers’ campaign.
Rosso and Dooley tackle a range of breaks, from the productive break through to the dad break, in a series of online videos designed for consumers to watch while they’re on a break.
https://www.youtube.com/watch?v=0lBXGObDP0s
The Conscience Organisation are responsible for the campaign.
https://www.youtube.com/watch?v=-xJGQkvvhBc
Kit Kat wrappers replaced the Kit Kat logo to reflect different “breaks”.
https://www.youtube.com/watch?v=mxTvzjlT5gw
https://www.youtube.com/watch?v=Duwx-b2H8b8
https://www.youtube.com/watch?v=Xn81yiOzF4A
https://www.youtube.com/watch?v=KDw8d0GKv3c
https://www.youtube.com/watch?v=f1cBgdnFZK8
Funny use of the word ‘responsible’ when talking about who developed the campaign.
It’s not good, nothing to see here, paid views for poor quality comedy.
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Nice work Conscience. This put a smile on my face and made me think of having a break.
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This really isn’t good. No strategy, unfunny scripts, no purpose and no connection.
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