Pure Blonde returns to Brewtopia
The third instalment of Pure Blonde’s Brewtopia series of ads has been launched online.
https://youtube.com/watch?v=JWEMf0GGVgQ
The latest ad, from Clemenger BBDO Melbourne, sees an intrepid duo trek to Brewtopia, only to bring down the paradise thanks to their oafish ways.
The ad was directed by Paul Middleditch, whose previous credits include The Big Ad and more recently Carlton Draight’s Slo Mo, and shot over five days in Slovenia. It was posted to the brand’s 30,000 strong Facebook page overnight and also onto YouTube this morning. Social media seeding is being handled by The Conscience Organisation.
The ad will launch on TV in a week’s time with a 90 second version, with 60 second and 30 second versions to follow. In keeping with the big screen style of the ad, it will also run in cinemas.
Group marketing manager Richard Oppy, told Mumbrella: “The humour comes from the collision of the two worlds. We’re stoked with the end result. We used Paul Middleditch because we wanted a director who had shot the epic style before and also understands comedy.”
Oppy said it remained to be seen whether Brewtopia will return for a foruth instalment. he said: ‘The question is: can we rebuild Brewtopia, or is it time for a new idea? That’s our big challenge.”
The previous instalments:
https://youtube.com/watch?v=dBWGQ-vLkII
Credits:
Client : Foster’s Group – Pure Blonde
- Peter Sinclair – Head of Marketing, CUB
- Richard Oppy – Group Marketing Manager
- Beau Boundy – Senior Brand Manager
- Danielle Lynch – Assistant Brand Manager
Agency: Clemenger BBDO Melbourne
- James McGrath – Creative Chairman
- Ant Keogh – Executive Creative Director
- Josh Robbins/Emma Hill – Creative Directors
- Anthony Phillips – Art Director
- Paul Rees Jones – Planning & insights Director
- Michael Derepas – Senior Strategy Planner
- Paul McMillan – Director of Client Service
- Glenn Maddocks – Group Account Director
- Brett Williams – Account Director
- Robbie Coleman – Account Manager
- Sonia von Bibra – Executive Producer
Production Company: Plaza Films
- Paul Middleditch – Director
- Peter Masterton – Executive Producer
- Daniel Ardilley ACS – Cinematographer
- Annie Beauchamp – Production Designer
Offlline editing: The Editors
- Peter Whitmore – Editor
- Post Production/Special Effects: FuelVFX
- Angus Wilson – Lead Flame Artist /On-set VFX Supervisor
- Simon Maddison – VFX Supervisor
- Chris Horvath – 3D Supervisor
- Mike Bain – 3D lead
- Sam Cole – 2D Supervisor
- Tim Walker – 2D Lead
- Celia Nicholas – VFX Executive Producer Commercials
- Erica Ford – VFX Producer
Music Composition: Song Zu Sydney
- Ramesh Sathiah – Composer
- Virginia Welsh – Producer
Sound mix: Nylon Studios
- Simon Lister – Sound Designer
- Karla Henwood – Producer
wow. didn’t now you have so much crap crammed into 90 sec. good cramming i guess.
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didn’t know. i know.
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awesome spelling from me also. too many beers last night.
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nice..i like it…not as memorable as the original but i like where the storytelling is with this brand
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I’m impressed at that artistry that has managed to produce an ad that is as earth-shatteringly terrible as the beer it is failing to promote.
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Oh dear
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I went to a nice bar a few months back where the bartender gives you a jelly bean every time you order a pure blonde…never drunk one since
oh yeah nice ad but still can’t get past the jelly bean incident to be seen drinking it in public again
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“shot over five days in Slovenia” – well played Clemenger, well played
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How do you go from the brilliance of Dove Love to this? Even the creative’s that penned this must be disappointed.
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Wow…33 people in the credits
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Well played indeed! Would love to go there.
As for the beer, not sure how it became “cool” to drink Pure Blonde or other low carb beers. I know Pure Blonde isn’t doing as well since every other brand has come out with a low card beer, but they’re not cool and taste like crap.
If you’re drinking beer and trying to keep in shape, you’re not doing it right.
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Robert Coleman. One of the great Account Managers.
Congratulations to everyone involved. But mostly Robbie.
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Huh? He tore her dress off? Surely you’d reach for the two beers she was holding on the silver platter first?
After all, they have two low-carb beers, a sleeping mat and a roll of toilet paper in a plastic shopping bag, and they’re on the top of a narrow tower of rock a few hundred metres high.
By this time tomorrow, they’re going to wish they’d climbed to the top of a high-carb beer mountain instead.
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@alan- that would be a Fosters ad then though wouldn’t it?
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@arry I was thinking Carlton Draught, but yes, I suppose you’re right.
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IMO, good concept but poorly executed. The original TVC is still the best
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Self indulgent, cliche, a massive credit list and shot in Europe – did I timewarp back to 1995 or something?
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I think it’s rather good.
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Keeps with their original concept, but it just goes to show that a better idea like Dove Love doesn’t need an earth shattering budget to perform.
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I’d forgotten the Dove Love ad, Dave – that was easily the best of the Pure Blonde ads.
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90 secs of rubbish if you ask me
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