Mumbrellacast: Canon; Telstra; Beer ads and pay TV
In this weeks Mumbrellacast:
Featuring ASTRA CEO Petra Buchanan, Canon business director Craig Manson, Fleishman-Hillard VP of digital media Scott Rhodie and Mumbrella editor Tim Burrowes on:
- ASTRA’s sports rights battle
- Telstra’s brand revamp
- Brand Australia
- Pure Blonde’s epic journey
- Free VB – if Australia wins the Ashes
- Junior Masterchef’s strong finish
- Canon’s new masterbrand strategy
Production by Georgina Pearson.
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Recorded with the support of: