PRing like hot cakes
While a delivery of cup cakes is always welcome, a delivery of cupcakes that has been in a courier van for too long on a hot day may not necessarily give the impression the brand wants.
And a delivery of cupcakes that’s been in a hot courier van on a bumpy journey even less so.
While Dr Mumbo is now convinced there may indeed be “memorable meetings” held at Intercontinental Hotels, he fears they may be memorable for the wrong reasons.
Slow news day i take it! Although they were obviously good enough to have at least one!!!!!
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i’d eat them
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that’s mean Tim – hardly the PR’s fault
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dis the works stuff up again ??
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Hi Jo,
If you oversee a PR strategy, I’d argue you do need to ensure its successful execution.
The box arrived with a PR’s business card attached. It would have been mean to name them.
Cheers,
Tim – Mumbrella
Hi Werewolf Bar Mitzvah,
Once they’ve been in the fridge for a while, I’m sure we will…
Cheers,
Tim – Mumbrella
Hey Tim, good to chat just now.
For the benefit of Mumbrelladom, it was our crew that sent you the cupcakes, which clearly didn’t arrive in as nature intended. It’s hard to hear through the fourth estate that things have gone awry – but as you said, at least this way it gives you something to talk about.
Mashed or no, they are pretty damn delicious. Enjoy.
Cheers, Luke.
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We did this earlier in the year but, deciding the risk of squished cupcakes was too great to gamble our reputation on, we sent a junior all over town to hand them over personally to our clients.
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Hells yes marshmallows.
we always take our clients macaroons- last ages no icing.
PS bet this photo was taken minutes before they all got squished in his mouth
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I tweeted almost the same pic earlier! I wouldn’t blame the pr though. I’d blame the courier! It didn’t take away from the thought behind sending them in my opinion.
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Cupcakes are a nice sentiment, but cliched and forgettable. At least this makes them memorable, which brings them PR.
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I’ve sent a few tricky things by post as promos, but I always mail myself a trial version first. Really doesn’t matter if it’s my fault or Australia Post or a courier – the result is still a bad look and I prefer not to risk it.
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At least you get cupcakes!
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