Carolyn Innis explains the creative process
Welcome to the first in a new series in which Australia’s creative powerhouses share the inspiration behind their most celebrated advertising campaigns.
Today, ACP Magazines’ creative director Carolyn Innis explains the complex thought process that led to the creation of the company’s “Love Magazines” initiative.
It’s a masterclass much like an episode of Inside The Actors Studio, isn’t it?
that’s going straight to the pool room!
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I love this clip. Love, love, love it.
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Someone LOVES a drink.
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LOL!
Is that Lots of Love or Laugh out loud?
Deep.
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I wonder if she LOVED everything as much the morning after?
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I’d love Daniel Craig naked with a bucket of caramel. Now THAT’S a campaign idea…
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That blows the lid of the cringe-o-meter.
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Genius. Wow, wouldn’t it be a great idea to create a reality TV show format that follows really smart and interesting people that work in magazines? It would be a ratings bonanza.
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fabulous. I can’t wait for more of CI on 54 Park.
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Looks like their Creative Director is channelling the readers.
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She didn’t say anything wrong and she’s a wee bit enthusiastic at a PR event.
Given she’s not an elected official but a magazine creative who friggen cares?
I know this is being presented as a bit of a laugh but the really worrying thing is that companies often take this stuff very seriously and now people get fired for less.
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Agree with Jack Fresh, she’s enthusiastic and didn’t say anything wrong or offensive…..is this even worth reporting on?
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Wow that guy really loves a drink!
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LOL = Lots of Lager?
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An exercise in the study of the importance of personal branding.
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The only difference between this woman and probably half of the room is the camera happened to be on her.
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agree – she didn’t say anything wrong
however, she wasn’t a wee bit enthusiastic, she was a wee bit railed.
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Champagne helps my right and left hemispheres synchronise into optimum creative potential mode. Double that if in a long bath. Tripled, with bum against a deadline too.
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So glad you picked up on this, quite loving…I’m just outraged you still can’t watch the Park St show online legally if you don’t have foxtel!
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i love how Deb Thomas comes in to ‘put a lid’ on the overly ‘loved’ up CD!!!!
The champagne always flows at ACP events; although the staff aren’t meant to drink all of it!!!!!
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Yes she didn’t say anything wrong….but she sure as hell didn’t say anything to enhance the reputation of ACP…how the hell did she get in front of the camera.!!!!
This will go viral for sure…….I love magazines & I LOVE the people who they put on as the face of the company….!!! Eeeeek I’m just peeping out from under the table in embarrassment!!!
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(Edited under Mumbrella’s comment moderation policy)
This devil wears Target
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What I love is that the CD in the above offending interview….says how the idea came to her in a minute…in fact a nano second. And really it shows. I would like to know who at ACP really thought this through.
A great creative idea and strategic implementation comes from insights and knowing your audience…not cause you had a flash dance idea.
No wonder magazine circulation is down the shit hole if this is how creative development is managed.
If it wasn’t so sad it would be mildy amusing!!! mildly i said.
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