Swisse rolls out first ad as part of Ferrari sponsorship
Australian vitamin giant Swisse has used the Australian Grand Prix as a platform to launch its first ad celebrating its sponsorship of the Ferrari Formula 1 team.
The brand jumped on board with the iconic race team earlier this year, spending up big to secure a small slice of real estate on the side of the car.
Swisse has now launched a minute long TVC with line “Power Your Passion”, featuring shots of workers at the race team’s factory and charting the preparation that goes into readying a race car.
The campaign was created by Noisy Beast and production company Collider.
https://www.youtube.com/watch?v=sEafvOyyWnI
A spokesperson for Swisse said the campaign was aimed at highlighting “the shared passion and commitment the two global brands have to creating world-class products”.
The campaign will be shown during F1 broadcasts throughout the season.
Credits:
- Production Company: Collider
- Director: Rob Stanton-Cooke
- Producer: Annie Schutt
- Post Production: The Butchery
- Offline editor: Jack Hutchings
- Photographer: Andrew Thurtell
- Music composer: Matteo Zingales, Sonar
- Sound engineer: Rodney Lowe, Production Alley
- Agency: Noisy Beast
- Managing Director: Adam Hilton
- Head of Broadcast: Marlese Sloan
- Group Account Director (Australia): Jo Hardy
- Group Account Director (Europe): Libby Nixon
- Account Manager: Laura Butler
- Creative Director: Justin Nagorcka
- Senior Copywriter: Nick Munt
- Videographer: Thomas Pollard
Do they think anyone is fooled?
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