Why marketing intelligence will give marketers the confidence they need to navigate 2021
An exclusive live webinar presented by Mumbrella Bespoke and Salesforce Datorama will be broadcast from 11am Thursday, 28 January 2021.
‘Agile’ has been part of the marketing lexicon for years, but after the 12 months we’ve just had, no one can understate its importance for modern marketers. Being agile is about more than simply keeping up with the latest trends – it’s about being able to respond with intelligence, foresight, and most importantly, confidence.
Whether responding to the rapidly shifting landscape, current events or ever-changing consumer preferences as a result of the pandemic, marketers need to be able to adapt quickly in order to provide opportunities for growth to support their businesses.
But how do we make that happen, in a world where so much that marketers once took for granted is no longer set in stone? How can we regain that confidence? For many organisations, the missing piece of the puzzle is to put a clear marketing measurement strategy in place. Marketers need real time insights, looking at KPIs and ROI, with the ability to adjust based on performance.
Finding greater confidence through marketing intelligence hosted by Salesforce Datorama’s Rebecca Haly, with Tourism New Zealand’s Sarah Britton and 3Forward founder and managing partner Steve Jones, will discuss how creating a measurement strategy and marketing system of record can help you navigate uncertain times with confidence.
The live webinar, which will take place at 11 am on January 28th, will detail the importance of setting up a marketing system of record, how marketing intelligence can improve confidence and agile decision-making, and what you need to do to position marketing as a pillar for business growth.
Rebecca is a marketing intelligence expert and a client advocate leading a team of Success Managers across the Asia region. With over 12 years experience in the Media, Advertising and Tech industries, Rebecca helps customers realise the value of their marketing data to leverage business growth. She is a passionate Equality advocate and leads the Advocacy pillar for Women’s Network Asia. She also sits on the Data and Analytics committee for the IAB SEA + India (Interactive Advertising Bureau) and is a proud #IamRemarkable Facilitator.
Sarah Britton is the global manager of digital analytics at Tourism New Zealand. With six years at Air New Zealand under her belt, she decided to make the jump over to Tourism New Zealand mid-pandemic to help lead the way on initiatives to help the New Zealand tourism industry survive with no international travellers.
“In an ever-changing digital environment with new challenges each day, the key to success is being agile and having the ability to pivot,” said Sarah. “As a data-driven digital marketer with a passion for technology and customer experience, I’m eager to push the limits and be at the forefront of digital customer experiences.”
As the co-founder of digital marketing consultancy 3Forward, Steve Jones helps brands generate transformational ideas and activate them. Steve is passionate about knowledge sharing and providing open access to data and technology for marketers. He has helped businesses of all sizes leverage their existing digital assets to the fullest potential and maximise return on media and marketing spend.
“Marketing intelligence is more than just investing in the latest technology stack – it is also requires making the most of what you already have. Only then can you make sound business and marketing-led decisions.”
As we head into 2021, confidence is something that marketers could always do with more of – and marketing intelligence is the way to get there. Register now by clicking here.