ABAC launches new guidelines for digital alcohol marketing

December 12, 2023 8:15

The Alcohol Beverages Advertising Code (ABAC) has reviewed and developed a new Best Practice Guide for Digital Marketing, highlighting how the industry can responsibly implement and manage their digital alcohol content.

“The ABAC Code content standards have applied to digital forms of alcohol marketing since 2004 and to the placement of digital alcohol marketing since 2017,” said ABAC Chair Hon Tony Smith.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.