Ad spend projection scaled back by more than half for 2011

Projected advertising expenditure has been revised down for 2011 according to Starcom MediaVest’s Media Futures Mid-Year Update.  

The announcement:

August 15, 2011 –

Optimism among Australian advertisers in late 2010 about their advertising budgets for 2011 has been replaced by a considerably more cautious outlook, with overall advertising expenditure growth projections for this year more than halved revised down, according to the Starcom MediaVest Group Media Futures Mid-Year Update.