AFM Diary (1): Never too late
This week, Haywire Communications’ Luke Hardiman will share his experiences at the 2010 American Film Market. Today, he tells us why he’s ‘late’ for the event.
Day 1. Not looking good. Qantas has grounded all their Airbuses, and our flight is delayed by 10 hours. There goes our recovery and shopping day. We’ll now have to go straight into a meetings jet-lagged and with a hole in my jeans.
The U.S. customs officer, when he finds out I’m here for AFM, tells me I’m late.
He’s right, AFM started 3 days ago. There are two types of tickets for AFM, a full market pass and a half market pass.
The full market pass gives access to the market from the first day and if you’re buying and selling movies, that’s what you need. But the half market pass allows access to the second half of the market, when some of the feeding frenzy has died down and people are more able to focus on things like marketing…and that’s why we’re here.
So our AFM experience starts tomorrow morning.
AFM is the giant film market, held in Santa Monica every autumn. It’s a full-on buying and selling frenzy, without the inconvenience of a film festival added on. It runs for eight days, and it’s all about the deals.
Apparently they do $800 million worth of deals at AFM, so it seemed like as a good a place as any to start putting our toe in the water of the the US film market.
Haywire is an entertainment marketing company that provides full service advertising for Australia’s leading distributors, production companies and online publishers. Established in 2004, Haywire’s clients include Hopscotch, Southern Star, Austar, ABC, Fairfax Digital and ninemsn.
