Autoguru launches campaign aimed at the savvy female auto market
Car servicing comparison website Autoguru has launched their first brand campaign, ‘Who’s the Guru,’ featuring a female lead getting good deals despite freely admitting she knows nothing about cars.
The campaign seeks to contrast the brand against UltraTune’s controversial and often complained about ‘Unexpected Happens’ series.
Autoguru claims that while the majority of AutoGuru users are male, research has shown women are more likely to thoroughly investigate mechanics and the services they offer before making a choice.
The campaign was created by UDKU, which was acquired by KPMG at the end of last month.
“They want to know how much it will cost and read customers’ reviews before making their decision. Autoguru makes this incredibly easy and enables users to effectively shop around which has been a hit for our savvy female user,” said Elise Peat, AutoGuru’s head of growth.
The campaign launched across Queensland on July 29.
Guru. Wizard. Boss.
I bet you can do more than keep reskinning the one idea.
User ID not verified.