Being Indigenous and working in the advertisement industry sucks

Campfire x co-founder Peter Kirk reflects on 2023 – what he says was a very trying year full of “trauma, anger, anxiety, rage, frustration, more anger, more frustration and heaps of despair”. Here’s why.

So now we come to the end of ’23. Let’s just say it’s a year I don’t think many Indigenous Australians will forget in a hurry. This year has brought oodles of trauma, anger, anxiety, rage, frustration, more anger, more frustration and heaps of despair. Someone once asked me once, how did all the Voice stuff make you feel, and the only analogy I can think of is… it felt like I was watching a car crash happen in real time.

But more about all that later.

This has been one of the hardest articles I have ever tried to write. I’ve been sitting on it for days, thinking about it, writing, deleting and going back and writing, and then deleting. The words are tough to find.

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