Campaign Review: Lambalytica misses the mark, but Sharon Strzelecki saves the day

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Tribal’s Caitlin Lloyd and Abel’s Simon Fowler offer their views on South Australia’s appeal for tourists to #BookThemOut, Four Seasons bringing back ‘The Talk’, Sharon Strzelecki’s new gig at the Australian Open, and ‘Lambalytica’.

Zoe Wilkinson

February 7, 2020 10:49

Brand: South Australian Tourism Commission
Campaign: #BookThemOut
Agency: TBWA
The verdict: Strong strategy that gets people talking

Caitlin Lloyd, national head of strategy at Tribal, says:

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Abel Caitlin Lloyd Campaign Review CHE Proximity Four Seasons Condoms Meat and Livestock Australia MLA Simon Fowler South Australian Tourism Commission Special Group TBWA The Monkeys tribal Uber Eats

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