Can the travel sector ethically move forward in the ‘next normal’? Find out in the latest Mumbrella Market Review

In episode three of Mumbrella’s Market Review webinar series, Australia’s top travel industry leaders will unpack the next moves for the sector and what it needs to do to move forward successfully despite the challenges that remain in market

How does the travel sector move forward ethically and what will the next normal look like? In episode three of Mumbrella’s Market Review series, Audience360 sales director for travel, Luke Donkin, will join a webinar of senior executives to find answers.

Childs will join Dougan, Hutton and Donkin on the webinar

Jan Hutton, CEO of ATDW and former GM of marketing at Destination NSW, MyTravelResearch CEO, Carolyn Childs, and Tourism Australia executive general manager, strategy and research, Robert Dougan, will unpack the topic with Donkin in an hour long session.

The webinar will take place on Wednesday 11th November at 2pm and is free to join for those who register.

Businesses in the travel industry have arguably been affected more than anyone else during the global pandemic, which unfortunately came shortly after the Australian bushfire disaster.

For travel marketers, it is imperative to not only think about how to talk to the consumer in the new world but also how to get back into the market in a greener and more sustainable way. The major challenge is discovering the fresh issues, acknowledging new consumer expectations and reacting to them.

The webinar will focus on what the next normal will look like

The webinar will cover cultural sustainability, native population and infrastructure sustainability, climate change, and global pandemics.

‘Going the distance – how can the Travel sector ethically move forward in the ‘next normal’?’, is part of Mumbrella’s Market Review, a fortnightly live webinar series that will focus on how brands, and sectors, have responded to the challenges of 2020.

Register now for episode three, which will include the opportunity for an audience Q&A session.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.