Carman’s Kitchen launches first campaign in 30 years, conceding ‘we haven’t communicated’

Breakfast food brand Carman’s Kitchen has admitted its marketing could do more to keep pace with younger Australians, and has launched its first major campaign in its 30-year history.

CMO Jed Simpfendorfer told Mumbrella he wanted more Australians to be thinking and talking about Carman’s Kitchen.

“When Carman’s first came out and was big 30 years ago – that generation has moved with us, but we haven’t really spoken to or connected with the younger generations,” Simpfendorfer told Mumbrella.