Coles moves strategy away from ‘Down, down’ to ‘Good things’ platform
Coles has unveiled a new marketing platform that moves away from its Status Quo-fronted ‘Down Down’ ads to the new positioning of ‘Good things are happening at Coles’.
A Coles spokesperson said in a statement to Mumbrella: “We know our customers care about price, but they also care about where their food comes from, they care about their community and they care about the environment.
“This campaign has been developed to complement our Down Down campaign and we will continue to lower prices for our customers.
Using a 70’s track??? Who are they talking to??
60+ females??
Heaven help a brand that uses classical music.
Maybe something like BA’s “face” ad that used Malcolm McLaren’s ‘Aria’ which was an adaptation of Delibes century old Lakme.