News

Commercial Radio Australia launches Radio Alive brand positioning

Zoe Samios

July 31, 2017 9:10

The Australian commercial radio industry has launched a new brand positioning as it looks to increase its advertising revenue and compete against international players.

Its new ‘Radio Alive’ branding, will be used across the industry in an attempt to ‘reset perceptions’ about radio, and showcase its influence across broadcasting, online, social, mobile apps, podcasting and live events.

The new brand and logo

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Andrew Wynne Commercial Radio Australia Commercial Radio Industry Joan Warner Joy Radio Alive

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