Dave Cameron on ongoing lockdowns and how 2Day FM breakfast will gain traction
SCA’s chief content officer Dave Cameron is able to point to plenty of bright spots across the Hit and Triple M networks in this survey, but in this extended chat with Zanda Wilson, explains that there are some key areas of focus, and admits that it could take two years for Hughesy, Ed and Erin to rate in Sydney.
One of the benefits of having multiple far-reaching radio networks is that there’s usually some positives to take away on ratings day, and for Southern Cross Austereo (SCA), there was plenty to celebrate despite some key stations performing below par.
SCA chief content officer Dave Cameron is rarely phased by stations that may be underperforming , and chatting with Mumbrella after GfK’s fourth survey of the year, he was again unperturbed by where Sydney’s 2Day FM is sitting.
Cameron says 2Day FM’s new breakfast show may take two years to resonate
