2Day FM breakfast show rethink was humiliating and I’m six months from imploding, predicts Em Rusciano
2Day FM’s decision to add Ed Kavalee and Grant Denyer to its Sydney breakfast show line-up was an ego blow for Em Rusciano, she has revealed.
Rusciano also had a dig at the media’s ongoing portrayal of her saying: “The media in Sydney especially, again, bunch of cunts. Like, Daily Telegraph – get fucked. All of you. I don’t care. Sydney Morning Herald – eat a bag of dicks. Print it. Awful.
Rusciano says the exit of Breen (pictured) hit her “really hard”
“I just, honestly, Daily Mail prints something about me every day. There’s someone who’s on my social media and just lifts a picture and makes up a headline. I’m just dizzy,” she said.
I think Em should probably accept that in being a media personality she is going to be written about, photographed & filmed. It is part of the justification of their ridiculous pay packets… each of the publishers listed write about the competing breakfast shows and media talent too, and in return she discusses other personalities on her dreary program regularly. Wake up hun.
Can someone explain to me the media coverage Em generates, for a show that has been a disaster all the way along and a personality that fails to engage with the audience? It sums it all up in this quote –
“Radio brings out the worst aspects of my personality.” Then get off it.
And why does Mumbrella thinks a story about her whining about her own failures is even worth a run here? I am baffled.
Hi Confused,
You’re right. As a media personality, Em is going to be written about. She’s not complaining about that, though. She’s explaining that the coverage of her is consistently, overwhelmingly negative, and based on either things that are irrelevant or untrue. I really applaud her honesty and frankness in this situation – she has a really tough gig and is giving it the absolute best shot she can. Radio in Australia is so hard. Being a woman in radio has, historically, been even harder. Add to the mix silly stories from the Daily Mail and their ilk and I’m not surprised she’s upset. Put yourself in Em’s shoes for a sec, and think about how you’d feel.
Lauren
I live in QLD and enjoy listening, following, reading anything Em produces. Her humour and stories resonate with women and mums, as evidenced through her FB page and other social media.
A ratings system which keeps putting Kyle and his inane BS at the top has got to be broken? Surely?
Or perhaps some radio listeners aren’t women or mums? Perhaps some woman and mums prefer breakfast radio she’s not doing.
I personally don’t understand why RN Breakfast isn’t the country’s first choice, but then that’s me and my preferences.
Why not go to the source/s directly for comment based on the information contained in the podcast, as opposed to simply listening to, and then typing out, the dialogue of the podcast interview?
Is this considered a particularly robust form of journalism?
Hi ‘Lazy’,
Southern Cross Austereo was approached to comment on this on behalf of either Em Rusciano or themselves, and they declined, as is their right.
I’m not pretending this was Watergate by me, but I would contend two very prominent media personalities discussing one of the largest media networks in the country (SCA), in an on-the-record conversation, is both interesting and newsworthy, and the quotes and context are enough for a stand-alone story.
Wil Anderson gets credit for the conversation here, and it is very clear where the content was sourced from.
Thanks,
Vivienne – Mumbrella
Gee,
I love Em a lot of the time but I can hear the, for want if s better word, ‘diva’ I’m hercome out at times and it’s excruciating. I can hear her literal eye roll at her co workers and producers.
It also annoys me to hear the bitching and morning when they get paid ridiculous amounts of money! Seriously- I struggled to put $10 fuel in my car the other week.
I find em a real dichotomy at times- I love her and then find her incredibly fierce and I would not find it easy to be in her presence as a coworker I’m assumimh and don’t like mornings and breakfast radio bri gs our the worst in you- WHY ARE YOU DOING IT?
This article has made me really sad. I feel like we are all sing conned now by Em’s ego and howto make money.