Ex-Havas Media Network chief marketing and content officer Francis Coady takes the wheel for new endeavour
Havas Media Australia’s former chief marketing and content officer, Francis Coady, has launched a new advisory and entertainment company, GRAND PACIFIC Entertainment & Advisory.
Based at Disney Studios in Sydney, GRAND PACIFIC supports marcoms advisory services and content creation for brands to better harness storytelling and entertainment, ultimately establishing stronger connections with audiences.
Entertainment is at the heart of the company’s ethos. By doing away with more traditional agency practices, GRAND PACIFIC is expected to take a more narrative-centric approach to business strategies, helping organisations to “transform from the inside out” for a success-driven culture.