Ex-Havas Media Network chief marketing and content officer Francis Coady takes the wheel for new endeavour
Havas Media Australia’s former chief marketing and content officer, Francis Coady, has launched a new advisory and entertainment company, GRAND PACIFIC Entertainment & Advisory.
Based at Disney Studios in Sydney, GRAND PACIFIC supports marcoms advisory services and content creation for brands to better harness storytelling and entertainment, ultimately establishing stronger connections with audiences.
Entertainment is at the heart of the company’s ethos. By doing away with more traditional agency practices, GRAND PACIFIC is expected to take a more narrative-centric approach to business strategies, helping organisations to “transform from the inside out” for a success-driven culture.
When asked about why he decided to start GRAND PACIFIC, Coady – who now serves as CEO in addition to being the founder – said: “I created this company to truly take hold of the transformative power of entertainment. Every company has meaningful stories that deserve to be showcased.
“Our deep expertise lies in discovering these unique narratives and turning them into entertaining experiences that engage audiences on an emotional level.”
Francis Coady
The company’s structure can be split into two groups: GRAND PACIFIC Advisory, which offers central services such as branded content creation, market intelligence and strategic insights, full-service commercial advertising for OSEP channels, broadcast and podcast production, and GRAND PACIFIC Entertainment, which covers funding and the development of original scipted podcasts, comedy, drama, documentaries and music.
William Morris – an international entertainment group – will represent GRAND PACIFIC Entertainment moving forward.
“GRAND PACIFIC Entertainment & Advisory has hit the ground, and stage for that matter, running with fantastic uptake from clients including Veterans Film Foundation, Komo Technologies, GolfSpace Australia, and Chisel who have understood and greatly benefited from the power of unlocking the principles of entertainment to emotionally connect with their audiences,” Coady said.
“I can’t wait to share some of the work we are doing.”
The formal announcement of Coady’s latest business gig comes approximately 14 months after news broke that he had left Havas Media Group.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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