Fairfax Media signs audience and consumer data deal with TEG Analytics
Fairfax Media has signed an exclusive partnership between its data-driven advertising product suite Fairfax Data & Audiences and TEG Analytics with the publisher of The Sydney Morning Herald and The Age also signing with mobile creative ad-tech company Playground XYZ.
The partnership will create, according to Fairfax, one of the largest addressable datasets available to advertisers in Australia.
It is the first time TEGA data has been available to advertisers in the Australian market.
