Former Facebook MD Liam Walsh joins Fabulate’s board
Former managing director of Facebook ANZ, Liam Walsh, has joined content marketing platform Fabulate’s board, as the company gears up for further APAC expansion.
Walsh rose to the role of Facebook’s preferred marketing developer (PMD) for JAPAC, overseeing the platform’s tool to assist advertisers run marketing and advertising across the region. He was most recently programmatic platform Amobee’s MD between 2015 and 2021.
L-R: Toby Kennett, Liam Walsh and Ben Gunn
“It’s fantastic for us to have Liam join the board of Fabulate,” said Toby Kennett, CEO of Fabulate.
“Liam brings more than two decades of digital marketing expertise in some of the most senior roles within both the Australian and APAC online ecosystem and joins at a pivotal time for us as we chart a course for expansion into the wider region.”
“I am stoked to work with this team of passionate, curious, and diligent team of people,” said Walsh. “Fabulate is a platform that solves the meaningful problem of how to take advantage of the influencer and content creator opportunity, and to do so with better outcomes than most are achieving now.”
The appointment came after Fabulate extended its presence to New Zealand last year. The platform’s current brand users include Uber, Virgin Australia and World Vision.
The company was co-founded three years ago, by former senior Nine executives Ben Gunn and Nathan Powell together with entrepreneur Toby Kennett and ex-Qantas executive Sachin Singh.
The company appointed Lucy Ronald to the newly created position of partnerships director in February this year.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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