Former Y&R boss Buckley and Telstra executive Collis return with emerging ai.agency
Jason Buckley, the former CEO of Y&R has emerged at the helm of a new agency that will focus on merging creative with artificial intelligence, recruiting Mark Collis and Dave McCaughan to help run it.
Buckley launching ai.agency
Nine months after leaving Y&R Buckley has quietly launched ai.agency with the view that the wealth of data now available to brands and the increasing power of AI programming will allow companies to sidestep traditional research, which he said is plagued by long lead times and fails to capture the art of storytelling.
Speaking with Mumbrella, Buckley confirmed the launch and said that the new agency would align digital with narrative.
an exciting initiative launched by some of the most talented people in the industry
good luck
Oh please computers have been forming marketing strategies for years…
http://whatthefuckismysocialmediastrategy.com/
Ummmm how is this a new idea? Great bastardisation of the term artificial intelligence.
Artificial Insemination?