Former Y&R boss Buckley and Telstra executive Collis return with emerging ai.agency
Jason Buckley, the former CEO of Y&R has emerged at the helm of a new agency that will focus on merging creative with artificial intelligence, recruiting Mark Collis and Dave McCaughan to help run it.
Buckley launching ai.agency
Nine months after leaving Y&R Buckley has quietly launched ai.agency with the view that the wealth of data now available to brands and the increasing power of AI programming will allow companies to sidestep traditional research, which he said is plagued by long lead times and fails to capture the art of storytelling.
Speaking with Mumbrella, Buckley confirmed the launch and said that the new agency would align digital with narrative.
“We have been talking about big data and leveraging data for a long time, but there is so much noise,” Buckley said.
Mark Collis
The former CEO of the WPP agency said ai.agency would be a quiet launch, but the agency has already recruited some big names alongside Buckley including Telstra’s former director of brand and innovation, Mark Collis, who is collaborating with the agency as CD, and former regional McCann strategy lead Dave McCaughan as its strategic leader.
McCaughan: new gig with ai.agency
The agency will have a presence in Sydney, Bangkok, Tokyo and Dallas, and other founding staff include Troy Miller as US lead and global technologist and Jason T. Ayers as business development and recruitment leader.
The agency describes itself as: “A new type of agency that marries creativity with hyper-advanced artificial intelligence to discover, define and create the most engaging narratives for any brand or issue”.
“By employing advanced artificial intelligence technology we can help you uncover the most powerful narratives for your brand, delivering real commercial advantage.
Our platform combs the entire web, blogs, press, forums, traditional and social media. We then define the narratives into which ones you should ignore, who and when and where they’re happening, and which are the narratives that will deliver tangible, measurable outcomes.”
Buckley said he expected the merging of data and storytelling to be the next phase of advertising.
“AI is the next wave,” he said. “With the pressure of price and time it is a very efficient way of getting insights into data and into our world.”
an exciting initiative launched by some of the most talented people in the industry
good luck
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Oh please computers have been forming marketing strategies for years…
http://whatthefuckismysocialmediastrategy.com/
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Ummmm how is this a new idea? Great bastardisation of the term artificial intelligence.
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Artificial Insemination?
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