Dr Mumbo

Kim Williams on pay TV’s pulling power and… Eastenders?

To the Westin in Sydney and a speech from Foxtel boss Kim Williams who took the stage to the theme tune from UK soap Eastenders.  

The reason, he explained was because of its audience-drawing power – so hefty that extra power stations need to be put online when everyone makes a cup of tea afterwards.

In his championing of the future of TV, he claimed those predicting its demise fell into three groups: “the hopeful traditionalists”, “the fanatical futurists” and “the permanently grumpy”.

Dr Mumbo suspects that Eastenders viewers fall mainly into the latter group.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing