To the Westin in Sydney and a speech from Foxtel boss Kim Williams who took the stage to the theme tune from UK soap Eastenders.
The reason, he explained was because of its audience-drawing power – so hefty that extra power stations need to be put online when everyone makes a cup of tea afterwards.
In his championing of the future of TV, he claimed those predicting its demise fell into three groups: “the hopeful traditionalists”, “the fanatical futurists” and “the permanently grumpy”.
Dr Mumbo suspects that Eastenders viewers fall mainly into the latter group.