Google search: Almost as good as a crystal ball 

You are about to embark on a journey through the intricate world of market dynamics and consumer behaviour, where Share of Search serves as a crystal ball predicting future trends, while Search Intent unveils the desires and motivations fuelling those trends. 

People use search to seek information, compare options, and even make transactions.

If we look at the electric vehicle category, what can search tell us about the way consumers are thinking? What are their thoughts on traditional EV brands versus legacy automotive brands that are becoming electrified? How is the cost of living influencing this category?

We can glean a lot from search. The details given by the searcher provide clues to gauge intent strength and highlight unresolved pain points or customer care issues, often overlooked by brands.