H&R Block turns tax season into over-the-top game show via The Works

H&R Block is encouraging Australians not to wing their tax returns in the latest campaign from Capgemini’s The Works, ‘Don’t Wing It, Ka-Ching It’.

The campaign sees a contestant competing, and losing, in the fictitious ‘Wing It’ game show, only for their problems to be solved once they visit an H&R Block office.

The 30-second spot sees the competitor attempting to file their tax returns, while being pelted with balls, getting a net dropped on them, and getting shot by the Capital Gains Cannon.