‘I don’t think we’ve seen anything similar in our 40 years’: Adobe ANZ MD blown away by response to AI design tool

Nine months on from the launch of Firefly, Adobe ANZ vice president and managing director Katrina Troughton still cannot fathom the scale of the consumer response.

“I don’t think we’ve seen anything similar in our 40 years of releasing products before,” she told Mumbrella, referencing the more than one billion images generated by the generative AI design tool. “It’s incredible uptake.”