If embracing diversity secures a glorious future for brands, why wait to evolve?
72andSunny creative lead, Genevieve Hoey, urges the industry to view diversity as nature does – an opportunity for growth and prosperity for all.
Nature gets it. Nature has shown us that diversity is the key to true abundance. Biodiversity of plants and animals all working together creates more for all, not less.
We’re all part of exactly the same system, so why does it feel like our industry was the slowest to get the memo?
As a queer, female creative I’ve had to carve a more diverse path. I’ve been dismissed for being gay. I’ve had male partners present my ideas to ECDs for me, because the ECD could only hear words read by other men. My story is not unique nor is it the worst. Despite rapid improvements, it’s an inescapable fact that the marketing environment hasn’t always welcomed diverse species.
