Intrepid, Klook, Destination NSW and more join the Travel Marketing Summit at crucial time for local tourism

Klook’s marketing director for Australia and New Zealand Jonathan Williams, Intrepid Group chief purpose officer Leigh Barnes, and Destination NSW general manager of marketing Jan Hutton are all confirmed to speak at the Mumbrella Travel Marketing Summit during one of the most challenging times for the tourism industry in Australia.

Barnes will cover sustainability and its importance to the industry

At the summit, Intrepid’s Barnes will discuss how to make sustainability a business strategy – a big talking point for the industry over the past year,.

Barnes will illustrate the key steps involved when making a business more sustainable.

He’ll also provide a case study on how Intrepid Travel has paved a path of social and environmental sustainability, and explore the evolution of sustainability as a marketing strategy and its future in the travel ecosystem.

Klook’s Williams will talk about diversification in tours and activities

Meanwhile, Klook’s Williams will dive into how technology can diversify tours and activities. He’ll focus on how tourism can diversify by spreading out tourists and avoiding heavy concentrations in iconic locations and share the ways Klook is tackling the issue.

In addition, The Destinationists Live Debate has finalised its participants for a challenging topic.

Debating whether all travel marketing is irrelevant is Thinkerbell’s founder, Adam Ferrier, SATC’s executive director of marketing, Brent Hill, Trafalgar’s marketing manager, Samantha Saunders and Destination NSW’s Hutton.

They will join Lauren Quaintance and Andrés López-Varela, founder of The Destinationists podcast, on yet-to-be-announced teams to face off against each other.

The Mumbrella Travel Marketing Summit comes at a critical time for the Australian tourism industry.

The Gold Coast has reportedly lost around $400m in bookings

This week The Guardian reported that in light of coronavirus, the Cairns region alone had lost around $200m in bookings, while the loss for the Gold Coast was expected to be around $400m.

Meanwhile, ATIC executive director Simon Westaway recently told The Sydney Morning Herald that the cost to Australian tourism was approaching the $1bn mark in light of both the coronavirus and the bushfires.

As such, Mumbrella will make further announcements about the summit program in the coming weeks to help address and tackle these challenges.

The summit will take place on March 12 in Sydney at the Four Seasons. Tickets are on sale now.


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