J Walter Thompson wins Murdoch University
J Walter Thompson Perth has won the creative account for Murdoch University, with the creative work commencing immediately.
The agency will be responsible for helping grow the University’s profile.
Doni Savvides, general manager, J Walter Thompson Perth said the pitch, which involved several local agencies was thorough, and the agency was “delighted to be given the responsibility to help grow the University’s profile and well-deserved market share.”
Neil Cullingford, marketing chief at Murdoch University attributed J Walter Thompson’s success to their strategic insights and creative response.
Meredith Simpson, associate planning director at J Walter Thompson Perth said in a release: “The university category has become increasingly competitive, making consumer indifference a key challenge for marketers. We’re very excited to be working with Murdoch University to tackle this challenge head on and strengthen the brand’s profile, both locally and abroad.”
J Walter Thompson Perth has worked for clients including the Central Institute of Technology, The Royal Automobile Club of WA and City Farmers.
Oh I thought by the headline it was in a poker game …
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