JCDecaux announces new PR agency partner for ANZ
JCDecaux has locked in the appointment of its ANZ PR agency partner, Mumbrella can reveal.
The out-of-home advertising corporation has confirmed that independent group, Seven Communications, has taken over as its sole ANZ public relations agency, and will be tasked with its always-on media relations program, event management and upcoming campaigns.
“We are thrilled to have the opportunity to partner with the JCDecaux team – it’s a huge brand that signifies the growth and ambition that we have as an agency to be working with such organisations,” Seven Communications founder and managing director, Patrice Pandeleos, said.
“The future for JCDecaux looks incredibly bright and innovative, we can’t wait to work as an extension of the communications team and play a part in the businesses’ ongoing success.”
Katie Morgan, JCDecaux’s director of communications, added: “The enthusiasm and expertise displayed by the team at Seven were immediately apparent.
“We’re looking forward to beginning our collaboration especially with many key projects on the horizon. Their strategic insight and dynamic approach make Seven the perfect partner to bring on board.”
The news comes at a very exciting time for JCDecaux, who just this week won the exclusive advertising rights for Southern Cross Station in Melbourne, and last month was reappointed as the exclusive media partner for Sydney Airport.
The extended partnership will see a “significant” upgrade of the media estate across Sydney Airport, which officially starts on 1 July 2024 through to 2029.
Meanwhile, Seven Communications welcomed Gareth Beddoes – formerly of Soda Communications and Thrive PR – to the role of director of PR in April.
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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