Laser Clinics Group taps into emotions in new global campaign via Ogilvy ANZ

February 27, 2024 12:20

Ogilvy Network ANZ has been engaged by Laser Clinics Group to launch its new global brand campaign, using a more emotionally-driven marketing approach.

‘The Science of Feeling Good’ marks a shift away from the sector’s typical functional advertising, and aims to reinforced the confidence consumers can gain from Laser Clinics’ treatments.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.