Little Dragon saves Australia’s Christmas in St George’s festive campaign
St George Bank’s Little Dragon saves a cash-strapped Santa’s finances, saving Christmas and the prospect of no gifts for Australia and New Zealand.
The Saatchi & Saatchi developed campaign launched this week and is running across TV, cinema, digital and out of home. The social component also includes a custom made Snapchat lens.
The ad promotes how the bank’s app can help customers keep track of finances over the festive season.
Kate Kissane, St.George Bank’s head of brand and advertising, said the bank understands the financial pressures of Christmas.
“We wanted to spread a Christmas message that helps our customers keep track of their spending so they have confidence in where they are at and can make informed decisions about when to splurge and when to save,” she said.
Saatchi & Saatchi Sydney’s deputy executive creative director, Sesh Moodley, said: “Juggling the Christmas budget can be stressful, so it’s great that St.George Bank has developed its banking app to help people overcome that. The ‘Festive Finances’ campaign is a fun seasonal extension to the well performing Little Dragon campaign.”
The Little Dragon was brought to market in May 2017, representing the little voice in consumers’ heads and appearing at moments of indecision.
In this iteration of the campaign, the Little Dragon helps Santa realise all is not lost and every country, including the potential losers in the Christmas budget, Australia and New Zealand, can receive gifts.
The Little Dragon ends the ad saying: “Well, thank Father Christmas for that.”
Credits:
- Client: St.George Bank
- Head of Group Brands, Advertising & Media Westpac Group: Jenny Melhuish
- Head of Brand & Advertising at St George Bank: Kate Kissane
- Brand Manager at St George Bank: Patricia Wade
- Senior Manager, Advertising at St George Bank: Nina St Clair
- Creative Agency: Saatchi & Saatchi Sydney
- Deputy Executive Creative Director: Sesh Moodley
- Copywriter: Ernie Ciaschetti
- Art Director: Steve Thurlby
- TV Producer: Natalie Greaves
- Executive Producer: Renata Barbosa
- Integrated Producer: Greer Macpherson & Deborah Munro
- Group Account Director: Suzanne Leddin
- Account Manager: Caitlin O’Connor
- Production Company: Prodigious
- Director: Graeme Burfoot
- Producer: Jude Lengel
- DOP: Simon Ozolins
- Post Production: Alt VFX
- Post Production Producer: Martina Joison
- Executive Post Producer: Tyrone Estephan
- Sound Design and Mix: Rumble Studios
- Photographer: Steve Greenaway
- Producer: Ash Weaver
- Executive Producer: Tim Pietranski
