MasterChef 2021 finale fails to deliver on 2020 numbers, but wins all demos
MasterChef Australia finished its 2021 season with an average of 931,000 metro viewers watching the winner announcement, and 824,000 tuning in for the episode leading up to it.
It was the biggest audience of any episode of MasterChef this year, but was down significantly on the 1.523 million metro viewers who watched the 2020 winner announcement and 1.261 million who watched the final episode last year.
The winner announcement also topped all three key advertising demos, and was easily the top-rating non-news program on Tuesday night.
After the finale, which took place over two nights, youth pastor Justin Narayan was awarded the title of MasterChef Australia 2021, taking home $250,000 in the process.
Ten ViacomCBS national sales director, Lisa Squillace, said: “MasterChef Australia undeniably resonates in the Australian psyche as a premium, trusted and heart-warming show. Once again, it has proven it is a winning recipe as audiences and brands engaged in another compelling season.
“The unprecedented take-up of sponsorships on the 2021 season, proves the credibility and influence of the premium MasterChef Australia brand. It tells us a lot about our culture, our clients and our audience.
“I would like to extend my sincere thanks to our sponsors for giving us the opportunity to showcase their brands and produce in the MasterChef kitchen. We are delighted to have been able to integrate these brands innovatively and seamlessly into the narrative of the show, creating collections of moments that resulted in commercial successes.
“After 13 seasons, MasterChef Australia continues to deliver highly meaningful and impactful campaigns for our partners.”
In other entertainment programming, Seven’s Farmer Wants A Wife aired to 632,000 metro viewers, with primetime opponent Beauty and the Geek bringing in 577,000 metro viewers for Nine.
Seven News was the #1 program overall on Tuesday, with a metro audience of 1.154 million, ahead of Nine News on 1.078 million.
ABC’s Ms Represented, featuring interviews by Annabel Crabb with Australia’s female leaders, had 583,000 metro viewers.
Seven claimed the overall network share win on Tuesday, with a 26.3% share, ahead of Nine’s 25.9% and Ten’s 23.5%. Seven was also the #1 primary channel on 18.4%, but in second place was Ten on 17.4% ahead of Nine’s 16.7%.
9Gem was the top-rating multi-channel for the evening, as 326,000 metro viewers tuned in to watch the Wallabies lose to France in the Rugby.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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