Matt Cramp named as Workshop ECD

Tim Burrowes

May 26, 2011 1:50

Sydney creative agency Workshop has appointed Matt Cramp as creative director after he spent a stint freelancing with the agency.

Prior to a year-and-a-half freelancing at Ogilvy & Mather, Euro RSCG and Grey, Cramp was a senior copywriter at Lowe Sydney and Leo Burnett.

Cramp will report to principal Jamie Kwong.

Kwong said: “Matt is not only extremely creative, he is a solid strategic thinker, a natural leader and very respectful of those around him. This makes him a great fit for our agency and our clients.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.