Moccona partners with Cadbury to launch new integrated campaign via Edge and Havas

Moccona has teamed up with Cadbury to launch an integrated campaign for the new Moccona & Cadbury Café Style Mochas.

The announcement:

Australia’s leading premium instant coffee brand, Moccona, has teamed up with iconic chocolate brand Cadbury® to launch a new integrated campaign celebrating the release of the new Moccona & Cadbury® Café Style Mochas.

The ‘One for the Mochaholics’ creative led by Edge Agency Sydney, aims to build excitement amongst the nation’s mocha lovers and drive awareness for the new co-branded Mocha sachet range now available in Woolworths. With deliciously creamy credentials at the forefront, the campaign creative features two faces submerged in both brands’ iconic assets; Moccona’s coffee beans and Cadbury’s chocolate squares.

The integrated campaign has been brought to life through an outdoor first campaign from Havas Media, encouraging discovery and targeting commuters through transit formats across rail, bus and tram, as well as shoppers using retail formats in proximity to grocery and high dwell areas. A range of digital elements complement the outdoor campaign, with video and social showcasing the first-of-its-kind collaboration for Moccona.

Digital & physical Shopper touchpoints from The Mix Agency makes the Café Style Mocha range unmissable, driving further awareness and encouraging trial for the sachets which boasts three flavours, Mocha, Caramel Mocha, and Hazelnut Mocha.

A campaign from one green bean amplified the new range across influencer and PR channels. Dessert extraordinaire and chef Morgan Hipworth, who has attracted 1 million followers on TikTok, has released recipes using the Moccona & Cadbury Café Style mochas to create indulgent treats. This is supported by the release of the ‘Mocha-rena’, a remix of the classic Latin hit by DJ Paris Lawrence. A suite of TikTok talent has then created their own engaging dance-based content using the ‘Mocha-rena’ track that is sure to be memorable for Aussies.

Dominique Stichling, marketing manager at Moccona comments on the campaign, “Knowing Australians’ inherent love of both coffee and chocolate, the partnership is truly a match made in heaven. We’re thrilled with the campaign to-date, with the instantly recognisable and indulgent creative ensuring our new range is front of mind for mocha lovers this winter.”

Mondelēz spokesperson Sarah Calman, licensing manager ANZ & SEA adds, “Moccona and Cadbury® are iconic brands in Australia, with both igniting fond memories and nostalgia among Aussies. This playful campaign aims to capture the attention of shoppers and commuters alike, reminding them to take a moment for themselves.”


Client: Moccona

· Marketing Manager: Dominique Stichling

· Brand Manager: Robert Taylor

· Media Manager: Aaron Wall

· Digital & Social Specialist: Olivia Clemesha

Creative Agency: Edge Agency Sydney

· General Manager – Nicole Gardner

· Group Account Director – Marianna Gale

· Senior Account Manager – Donna Phan

· Associate Planning Director – Yanni Kyriacos

· Executive Creative Director – Simon Langley

· Senior Art Director – James Gillespie

· Senior Copywriter – David Arns

· Photographer – Harry Roth

· Senior Designer – Waiton Fong

· Designer – Sophie Millican

· Creative Services Manager – Rachel Townsend

Media: Havas Media

· Senior Strategist – Luisa Dali

· Senior Account Director – Nikki McColl

· Senior Investment Director – Thea Eikemo

· Senior Account Manager – Ashlee Casalini

· Account Assistant – Madeline Nicholas

Shopper: The Mix Agency

PR: one green bean

Source: One Green Bean


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.