Modibodi gets two most complained about ads of 2020, but Ultra Tune takes the crown

December 18, 2020 1:21

Ultra Tune and KFC have maintained their position at the top of Ad Standards’ list of the most complained about ads of 2020, meanwhile new entrant Modibodi has secured two positions on the list for its ‘The new way to period’ campaign.

Issues of sex, sexuality and gender stereotypes were the leading cause for complaints this year. Ultra Tune’s Baywatch-style ad that starred Warwick Capper and Pamela Anderson received 315 complaints this year, regarding sexism, vilification, exploitation and dangerous behaviour.

Meanwhile KFC’s ad that featured a young woman in a low-cut top checking her reflection in a car window, attracted 187 complaints for the year based on concerns the young boys watching her inside the vehicle reinforced inappropriate gender stereotypes. The ad was targeted by feminist organisation Collective Shout, however both it and the Ultra Tune campaign were dismissed by the Ad Standards community panel.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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