Mumbrella CommsCon Awards shortlist announced – Thinkerbell receives 10 nominations
Thinkerbell has been shortlisted for 10 awards across nine categories for this year’s Mumbrella CommsCon Awards.
The nods included Best Use of Owned Media, Launch or Relaunch Campaign of the Year, Best Use of Technology in a Campaign, Large PR Agency of the Year, and two nominations for Best PR-led Brand Partnership Campaign.
Also starring in the shortlist was Eleven, earning four nominations including PR-led Content Creation, Best PR-led Brand Partnership Campaign, and PR Agency of the Year – Large, a category it won in 2020. Icon Agency also scored four nominations, earning two in the Best Government Sponsored Campaign category, as well as a nod for Sophia Pellatt as PR Professional of the Year. Also receiving four nominations was We Are Different, including Best B2C Campaign, Best Campaign with a Small Budget and PR Agency of the Year (Boutique).
Elsewhere, a range of agencies received three nominations, including opr, Mango Communications, WE Communications, Sling & Stone, Sefiani, Poem and one green bean.
Mumbrella CommsCon Award winners will be announced at a gala dinner at Doltone House, Darling Island Wharf in Sydney on 27 May, 2021
A substantial number of brands are also represented this year, with Microsoft, Commonwealth Bank, PayPal, McDonald’s and Woolworths Group among those nominated for the various awards.
Winners of the 2021 Mumbrella CommsCon Awards will be announced on 27 May at a gala dinner at Doltone House, Darling Island Wharf in Sydney. Tickets to the awards are available here.
The full Mumbrella CommsCon Awards shortlist:
Best Social Media or Digitally-led Campaign
#FromMeToYou – WE Communications for Adobe
DiDi Hero – We Are Social for DiDi Australia
Feeling It – Smiling Mind with Snack Drawer and Victorian Department of Education for Smiling Mind
PLAY NZ – Eleven / TBWA for Tourism New Zealand
Telstra’s Chief 5G Investigator – Telstra
Best B2C Campaign
The Bestest Virtual Birthday Party – InsideOut Public Relations for Best&Less
The World’s Smallest Dealership – Mango Communications with DDB Sydney and Tribal for Volkswagen Group Australia
Thirst. A Scent by VB – TLA Worldwide with Cubhouse, PHD, Game On Products and Chemist Warehouse for Victoria Bitter (Carlton United Breweries)
Where The Bloody Hell Am I? – We Are Different with Not Bad, Pretty Good for GME Australia
Best B2B Campaign
Adobe CQ – WE Communications for Adobe
Be there. From anywhere. – TSM (Thinksmart Marketing) for NICE inContact
Decoded Series – Verizon Media with Clear Hayes Consulting
Raising the Profile of Cybersecurity Disruptor CrowdStrike in Australia – Sefiani for CrowdStrike
Reimagine: Microsoft CEO Satya Nadella Leads Virtual Immersive Tour of Australia – Microsoft Australia
Best Campaign with a Small Budget
How Could it Bee? – SOCIETY for Woolworths
The Bestest Virtual Birthday Party – InsideOut Public Relations for Best&Less
The Final 9 Percent – Red Havas for National Breast Cancer Foundation
The Paw-Fect Shave – We Are Different for Bulldog Skincare for Men
Tim Tam British Collection – Publicis Groupe via The Neighbourhood for Arnott’s
Twitter Australia First Language Takeover – Sling & Stone for Twitter Australia and The Australian Literacy & Numeracy Foundation
Best Use of Owned Media
Adobe CQ – WE Communications for Adobe
All Stars – Magnum & Co for Converse ANZ
Destination NSW Media Centre – Destination NSW
Teaming for Turtles – Microsoft Australia with CSIRO, Aak Puul Ngantam (APN) Cape York and the National Environmental Science Program (NESP)
The Walking Dead x Binge ‘Brain Burger’ – Thinkerbell with Grill’d for Streamotion / Binge
You Haven’t Been Drinking Alone – Icon Agency for Alcohol and Drug Foundation
PR-led Content Creation
Criminal Domain – A True Cyber Crime Podcast Series – Edelman Australia with Ampel for NortonLifeLock
Invisible Fires – Thinkerbell for NRMA / Lifeline
PLAY NZ – Eleven / TBWA for Tourism New Zealand
She’s Like You And Me – one green bean with Bring and Havas Media for The Body Shop Australia
Where The Bloody Hell Am I? – We Are Different with Not Bad, Pretty Good for GME Australia
Best Internal Communications or Change Management
Firmwide Strategy Launch | Beyond – PwC
COVID Conversations – St John Ambulance Western Australia with Engage Squared
Know It. Live It. Log It. – Zadro for Scouts NSW
NAIDOC Week 2020. Always Was, Always Will Be. – 10 ViacomCBS
What’s Your Thing? Building the ING Brand From the Inside Out – ING Australia with Lash Creative and This Space
Launch or Relaunch Campaign of the Year
Donation Dollar – Herd MSL with Saatchi & Saatchi Melbourne for The Royal Australian Mint
The Last Of Us II – Tash Sultana x Through The Valley – Poem for Sony PlayStation
The Purple Hive Project – Thinkerbell for Bega Foods / B-Honey
Thirst. A Scent by VB – TLA Worldwide with Cubhouse, PHD, Game On Products and Chemist Warehouse for Victoria Bitter (Carlton United Breweries)
Tim Tam Crafted Collection – Publicis Groupe via The Neighbourhood for Arnott’s
Best Government Relations Campaign
Battleplan for Queensland Local Communities – Local Government Association of Queensland
COVID-19 Public Information Campaign – Department of the Premier and Cabinet, South Australia
Best Government Sponsored Campaign
CSIRO with In Science We Trust for CSIRO
Feeling It – Smiling Mind with Snack Drawer and Victorian Department of Education for Smiling Mind
NSW Government COVID-19 Citizen Campaign – NSW Department of Customer Service with NSW Ministry of Health, Multicultural NSW, Bastion Banjo, Hello Social, 33 Creative, UM, Identity and IPSOS
Still Six Lives – Icon Agency for Red Nose
You Haven’t Been Drinking Alone – Icon Agency for Alcohol and Drug Foundation
Best Use of Technology in a Campaign
The Purple Hive Project – Thinkerbell for Bega / B-Honey
The World’s Smallest Dealership – Mango Communications with DDB Sydney and Tribal for Volkswagen Group Australia
Best PR-led Brand Partnership Campaign
Binge x The Iconic ‘INACTIVEWEAR’ – Thinkerbell with The Iconic for Streamotion / Binge
Buy from the Bush Marketplace Launch – Edelman with The Regional PR Co. Marketplacer, PixelEight, iProspect for PayPal Australia
Invisible Fires – Thinkerbell for NRMA / Lifeline
Let’s Melbourne Again – Clemenger PR with Clemenger BBDO Melbourne, PHD, OMD
Weekend Play Away – Eleven for Mattel and Booking.com
Corporate Social Responsibility
Bounce Back – 89 Degrees East with Enthral for DrinkWise
Dry(ish) July – FORWARD Agency for Dry July Foundation
Feeling It – Smiling Mind with Snack Drawer and Victorian Department of Education for Smiling Mind
Next Chapter – Commonwealth Bank
The Purple Hive Project – Thinkerbell for Bega / B-Honey
Woolworths partners with Meals on Wheels during COVID-19 – Woolworths Group with Meals on Wheels
Pro Bono Campaign of the Year
“About a Boy” – Reputation Reclaim for Quaden Bayles and Triumph Over Trolls – Sefiani and K&L Gates for the Bayles family
Donation Dollar – Herd MSL with Saatchi & Saatchi Melbourne for The Royal Australian Mint
Meddle in the New Zealand Election – Poem & Special Group NZ with Sweetshop for Every Kiwi Vote Counts
Story Time – Adhesive for Australian Literacy and Numeracy Foundation
The IsoLate Late Show – Aruga for The Little Red Company
Best Influencer Strategy
Feeling It – Smiling Mind with Snack Drawer and Victorian Department of Education for Smiling Mind
KFC Buckethead Challenge – opr with Mediacom and Ogilvy for KFC
Mess Free Challenge – Thinkerbell for General Mills / Old El Paso
Panadol Let’s Rethink Care 2020: Smiling Mind Influencer Campaign – Edelman Australia for GSK – Panadol
Start The Year Right – GROUND Agency for Tinder
Best Use of Research and Insights
Lung Cancer Search & Rescue – LIFE Agency, an opr Company with AstraZeneca Australia for Lung Foundation Australia
Ray White Now – Ray White Group
Retire with Confidence – FleishmanHillard for Challenger
Using Research and Insight to Create Customers for Life – Customology for Youfoodz
Xero Small Business Insights – Xero with Accenture, Edelman
Best New PR Talent of the Year
Alexandra La Sala – Fifty Acres
Giffie Ngo – My Muscle Chef
Hayley Goodlich – loans.com.au
Kate Healy – The Red Republic
Maisie Callcott – SOCIETY
Shannon O’Mara – Sefiani
PR Professional of the Year
Krissie Vitasa – Hotwire
Mihika Gujral – Archetype
Nicole Moody – Hunter Communications
Sophia Pellatt – Icon Agency
PR Leader of the Year
Emma-Jane Granleese – History Will Be Kind
Jen Sharpe – Think HQ
Jo Scard – Fifty Acres
Liane Gawne – Sauce Communications
Peter O’Sullivan – Woolworths Group
Best COVID-19 Response
Domino’s Pizza Enterprises Ltd
Macca’s COVID-19 Essentials – Mango Communications for McDonald’s Australia
Merlin Entertainments Ltd
Respect the Throne – Hunter Water
St John Ambulance Western Australia
Woolworths Group
Best PR Employer
Adhesive
Hotwire
one green bean
opr
Sling & Stone
Thinkerbell
Best PR Team of the Year – In-house
Destination NSW PR
Microsoft Australia
Ray White Group
Telstra
Woolworths Group
PR Agency of the Year – Boutique/Small
Agent99 PR
M&C Saatchi FABRIC
Neon Black
We Are Different
We The People
PR Agency of the Year – Midsize
Adhesive
Aruga
History Will Be Kind
Magnum & Co
Poem
PR Agency of the Year – Large
Eleven
one green bean
Sling & Stone
Think HQ
Thinkerbell
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