Mutti launches new brand platform via Special

Kalila Welch

March 1, 2022 4:48

Preserved tomato brand Mutti has launched a new brand platform and campaign created by Special.

‘Mutti. When you know, you know’ aims to disrupt the tomato category, encouraging consumers to questions everything they know about tinned tomatoes and positioning Mutti as the premium choice.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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