No idea too big: Looking back at Cannes
Barry O’Brien OAM, Atomic 212° chairman, looks back at Cannes Day 4 and experiences how No Idea Too Big became a reality.
My first session of the day was to watch superstar Aussie, David Droga, global CEO Accenture Song, present – No Idea Too Big. As hundreds of us tried to enter the Palais, we couldn’t. It had been blocked by the police due to Greenpeace staging one hell of a stunt.
No Idea Too Big – had just become a reality!
So, how do you get major coverage and focus on your message? By blocking the entrance to the Cannes Lions International Festival of Creativity, which hosted all the major media companies. The title of No Idea Too Big, had just proved how powerful this thinking can be, if you dare to implement it.
