Australian ice-cream brand Connoisseur is leaning into the current Dubai chocolate trend with its new Pistachio Gelato. Ehrenberg-Bass Institute’s marketing scientist, Mason Whitmore, explores whether this viral move will attract new customers to their brand, or simply cannibalise sales from other existing products – including the nutty variants?

This year was a more low key upfront for Seven, writes TrinityP3’s Stephen Wright. In the latest of his Upfronts series, Wright highlights how the network largely avoided shiny new announcements in favour of highlighting news and sport and the power of that content to drive an emotional connection.