Today, with this blistering piece about Qantas-knocking, marketing legend Mark Ritson kicks off a regular column for Mumbrella. Ritson has won multple awards for his outspoken and often counter-intuitive writing on marketing, marketers and brands — and he has put his money where his mouth is in the form of the MiniMBA in Marketing, a practical training program for marketers that is expanding globally. More on that later. For now, brace yourself: Dr Ritson is in residence.

Forty-five minutes diving for invite codes on Discord pays off with access to an incredible upgrade that pushes video and our sense of reality into uncharted territory. Shaun Davies from The AI Training Company explains why dismissing Sora 2 as “slop” risks a repeat of past errors.