‘People are crying out for something different’: The business of satire
Satire is a great, if risky, way of promoting a brand and cutting through a noisy market but for stand alone publishers it’s a difficult way to make money, the audience at last week’s Publish conference heard.
Melina Cruikshank, chief editorial and marketing officer at Domain, described how the Avalon Now series was a great example of content marketing but speed and being prepared to take risks was key to its success.
“People are crying out for something a little bit different:” Moderator Paul Dovas, James Schloeffel, Piers Grove and Melina Cruikshank
What passes for satire in 2017 is overwhelmingly focused on amusing the Left and their prejudices, so it’s effectively an echo-chamber inside a Bubble. Real satire which is dangerous to both side of the coin, is prohibited by those very people as they fire off their magazine of word-bullets that end in -ist or -phobe to silence any dissent, and prevent laughing at their sacred cows. Those who satirise the Left know that a lynch-mob awaits, and it’s a career-ending move. It’s sad, and it needs to change.
Sadly delusional. Get help for a persecution complex. And sorry for being so nanny-state in trying the help you.