Sailor Jerry builds on documentary campaign with travelling art exhibition
Sailor Jerry Spiced Rum is building on its Jerry Can Ride documentary campaign from 2016, launching its latest campaign which focuses on Norman ‘Sailor Jerry’ Collins’ artwork.
Created by Kontented, the ‘Origins of Original’ activation aims to demonstrate how tattoo culture has evolved, by telling stories of local tattoo artists and others who share similar values and passions to Sailor Jerry.
